KFC India on Saturday announced its partnership with Bollywood actor-producer Ajay Devgn for its add HOPE initiative. It is aimed to raise funds to provide meals to underprivileged children in the country.
KFC India, along with beneficiaries like World Food Program (WFP) and India Food Banking Network (IFBN), hopes to provide 20 million meals to underprivileged children by 2020.
Ajay's involvement with this will see him guide and support the campaign as it fights hunger across India.
“With such a large population, hunger is one of the most critical issues that our country faces. I think being associated as a Hope ambassador is one of the most challenging roles I have ever taken on. We are hoping to tackle a big, complex problem head on by raising awareness about hunger," Ajay said in a statement.
“The difference a meal can make to a child's development is huge. On screen, we all love to see the bad guys defeated. You too can contribute to defeating hunger and become a real life hero by adding a nominal amount of Rs 5 to the bill each time you visit a KFC store,” said the father of two.
Talking about the association with the actor, Rahul Shinde, Managing Director, KFC India, said: “The journey to fight childhood hunger in the country is challenging, but with the support of our partners and hope ambassadors like Ajay, we are confident of moving in the right direction.”