Tuesday, June 9, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Amitabh Bachchan Clocks 47 Years In Bollywood

Megastar Amitabh Bachchan, on completing 47 years in the Indian entertainment world, said he is thankful to Mumbai for giving him all that he has today.

Amitabh Bachchan Clocks 47 Years In Bollywood

Watch: Ranveer Bats For Farhan's Rock On!! 2, Performs Cult Song From The Prequel

Bollywood's livewire actor Ranveer Singh has promoted Farhan Akhtar's upcoming film "Rock On 2" by lip-syncing a number from the 2008 film "Rock On!!".

Watch: Ranveer Bats For Farhan's Rock On!! 2, Performs Cult Song From The Prequel

Working In Pakistan Depends On Circumstances, Government: Naseeruddin

He feels that the Indian government should decide whether Pakistani artistes be allowed to work in India.

Working In Pakistan Depends On Circumstances, Government: Naseeruddin

Going To Hollywood Has Become Overrated: Nawazuddin Siddiqui

From Irrfan Khan, Anupam Kher, Priyanka Chopra to Deepika Padukone -- Indian actors are exploring different avenues of foreign cinema. But Nawazuddin Siddiqui is not impressed with the trend.

Going To Hollywood Has Become Overrated: Nawazuddin Siddiqui

Salman Khan Just Told Us Whom He Supports In The US Presidential Election, See Pic

Salman Khan Just Told Us Whom He Supports In The US Presidential Election, See Pic
Salman posted a picture of Hillary Clinton and gave his best wishes to her writing, “Hope you win. May god give you the strength to follow the constitution and human values. All the best. #HillaryClintonforpresident”. 

Salman Khan Just Told Us Whom He Supports In The US Presidential Election, See Pic

Amitabh Bachchan Starrer 'Pink' To Help Rajasthan Police Be More Sensitive Towards Women

Amitabh Bachchan Starrer 'Pink' To Help Rajasthan Police Be More Sensitive Towards Women
Amitabh Bachchan's movie "Pink" will be shown to Rajasthan police personnel to teach them to be sensitive towards women.

Amitabh Bachchan Starrer 'Pink' To Help Rajasthan Police Be More Sensitive Towards Women