Tuesday, June 9, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Singers Are Getting Lot More Importance: Indo-Canadian Singer Jonita Gandhi

Singers Are Getting Lot More Importance:  Indo-Canadian Singer Jonita Gandhi
Singer Jonita Gandhi, whose latest song "The breakup song" from "Ae Dil Hai Mushkil" is garnering positive response, feels nowadays singers are getting a lot more importance and visibility.

Singers Are Getting Lot More Importance: Indo-Canadian Singer Jonita Gandhi

Katrina Kaif Not On Twitter

Katrina Kaif Not On Twitter
Actress Katrina Kaif is only on Facebook and not on any other social media platform, her spokesperson said.

Katrina Kaif Not On Twitter

SRK Made My Cinema Dream True: Alia Bhatt

Actress Alia Bhatt says it is superstar Shah Rukh Khan, who made her cinema dream come true.

SRK Made My Cinema Dream True: Alia Bhatt

Shraddha Well Trained For Professional Singing: Ankit Tiwari

Shraddha Kapoor is known for her acting prowess as well as her singing talent. And singer-composer Ankit Tiwari believes that the actress is well trained to take it up as a profession.

Shraddha Well Trained For Professional Singing: Ankit Tiwari

Maintaining Skin Tone Of 'Shivaay' Characters A Challenge

Maintaining Skin Tone Of 'Shivaay' Characters A Challenge
The experts who worked on colour gradation of the Ajay Devgn-starrer "Shivaay" say that it was a great challenge to maintain radiant skin tone of the characters while they were falling from Casa Grande (CG) mountain in the film.

Maintaining Skin Tone Of 'Shivaay' Characters A Challenge

Truly proud of 'Ventilator': Priyanka Chopra

Truly proud of 'Ventilator': Priyanka Chopra
Actress Priyanka Chopra says she is proud of her maiden Marathi production "Ventilator".

Truly proud of 'Ventilator': Priyanka Chopra