MAKE UP FOR EVER announces a global artistic collaboration with the iconic superstar and artistic chameleon Jessie J. MAKE UP FOR EVER’s ARTIST lip and face collection, with several launches slated throughout 2017, is showcasing JESSIE J’s transformative self-expression and the genius of Sammy Mourabit, renowned celebrity and editorial makeup artist.
The collaboration kicks off with a music video in which MAKE UP FOR EVER set the stage for the transformation of Jessie J. Throughout the year, MAKE UP FOR EVER will encourage people everywhere to celebrate makeup’s power to express, explore and transform all individuals with the creative movement #IAMANARTIST.
“I enjoy revealing different parts of my personality in my look which makes MAKE UP FOR EVER such a great partner,” said Jessie J. “The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why LIFE IS A STAGE!”
In each of its artistic collaborations, MAKE UP FOR EVER provides the artists the platform and tools to unleash their creativity, in makeup and beyond. MAKE UP FOR EVER’s artistic collaboration with Jessie J comes to life through music, video, visuals and the ARTIST product franchise. With the launch of this artistic collaboration, Jessie J transformed Frankie Vali’s iconic “Can’t Take My Eyes Off You” into a hypnotic, modern anthem. MAKE UP FOR EVER provided Jessie J with the creative freedom and endless makeup options for her constant reimagined looks throughout the new song’s edgy music video.
Driven to ignite the artistic spirit in others, MAKE UP FOR EVER and Jessie J invite every makeup enthusiasts to express their creativity throughout the year using the hashtag #IAMANARTIST, creating a community of inspired and inspiring individuals who celebrate self-expression through makeup. Create your character and tell the world with #IAMANARTIST. Celebrate the power of makeup with this creative and collaborative movement!