In Conversation with Bill Walker (CEO, Landmark Cinemas)
Q. Tell us more about the Premiere Seating at Landmark Cinemas.
Premiere seating is something we launched when we opened our Tamarack, Edmonton location. With the pandemic, the concept was that we were preparing to open the theatre that was actually under construction at that time, so keeping COVID-19 in mind we were looking at innovative experiences in order to continue bringing something premium to the customer. Landmark’s journey was really about going from the conventional seat to the recliner, which fundamentally was giving more space back to the customer. As we look at what Premiere does it just takes that a bit further with a little bit more luxury. So the personal space that you gain with the side table on each side with a nice wide recliner seat, with heat, with a side table and a console and a coat hook. It just gives you personal space all in privacy and enclosure for guests that want that sort of exclusive and focused experience on just watching the movie without any distractions, it’s a whole other level and guests are really enjoying it.
Q. What is the price of Premiere Seating?
The prices are stated at $14.50 and the Premiere Seating adds a two-dollar up charge. Whether your seating will be in Laser Ultra, it would be the Laser Ultra-premium plus the Premiere Seat Premium. However, in a regular auditorium, we are going to be talking about $16.50 to watch one of these. We have them both at our Guildford, Surrey location as well as our New Westminster location.
Q. Which locations of Landmark Cinemas will have this seating?
We are going to have it in 11 locations now. We have done it in Guildford, Surrey, in New Westminster and our three Calgary locations. And then two Edmonton locations, Fort McMurray, Regina, Saskatchewan, Whitby, Ontario and St.Catherines, Ontario.
Q. What other exciting news to enhance the movie going experience can people expect from Landmark Cinemas in the near future?
I think you know it’s incumbent on us as theatre operators to continue to maintain a differential to what you can do at home. The other experience that we have in both New West and Guildford, Surrey is the Laser Ultra experience, which is taking the screen and sound combined with our seating experience to the next level. Visually it is the ultimate way to watch a movie and just continues to elevate that. The best way to see it is in those Laser Ultras. I think the rest of the experience for us is really about providing an overall experience and service that is hassle-free, convenient, and relaxing.
Landmark’s Laser Ultra Premium movie experience, a state-of-the-art sound and projection experience featuring Barco’s laser projection system coupled with immersive DOLBY Atmos® sound, is available at select locations across Western Canada and Ontario including Surrey, New Westminster, Calgary, Edmonton, St Albert, Fort McMurray, Regina, Saskatoon, Brandon, and St Catharines. Laser Ultra offers superior image quality with exceptional brightness level, increased contrast ratio and vivid colours for a radically improved Real 3D movie experience. DOLBY Atmos® produces breathtaking sound quality that puts movie-goers in the action, creating a truly immersive experience.
Landmark Cinemas is pleased to announce that the company has expanded its new luxury Premiere Seating experience to nine additional locations across Western Canada and Southern Ontario. This brings the company’s Premiere Seating complement to 11 locations, joining its Tamarack at the Grove on 17 in Edmonton, Alberta and The Pen Centre in St Catharines, Ontario locations. Featuring the added luxury and personal space of two or three heated recliner seats with power adjustable headrests, side table and coat hook wrapped in a personal privacy enclosure.
Premiere Seats offer guests a significant increase in personal space and a relaxing, disruption-free movie experience. Movie Lovers may purchase their tickets for this premium movie-going experience now at LandmarkCinemas.com for Disney Pixar’s Lightyear, Elvis, Thor: Love and Thunder, Minions: The Rise of Gru, Top Gun: Maverick, and Jurassic World: Dominion.
Apart from these movies, Landmark Cinemas also showcases a great lineup of South Asian films at Surrey location. “Recliner seating transformed the movie-going experience and now Premiere Seating offers the next level of luxury”, said Bill Walker, Chief Executive Officer, Landmark Cinemas. “When combined with the brilliant audio-visual presentation of Laser Ultra, our Guests truly have the ultimate movie-going experience.” Premiere
Seating is available at the following Landmark Cinemas locations: British Columbia: New Westminster, Surrey, Alberta: Calgary (Country Hills, Market Mall, Shawnessy), Edmonton (Tamarack Grove on 17), Fort McMurray, St. Albert, Saskatchewan: Regina, Ontario: St. Catharines, Whitby. Here are some snippets of the conversation with Bill Walker, CEO of Landmark Cinemas with a focus on the Premiere Seating and more.