Monday, October 25, 2021
ADVT 
India

'India Is A Very Important Country For Amazon'

Darpan News Desk IANS, 11 Jul, 2019 08:21 PM

    They tweaked the model of Amazon Prime Music before launching it in India, and Steve Boom, Vice President of Amazon Music, says they are happy with the way things fell in place for the streaming music service in the country.


    He added that the Indian market is evolving, and he feels there will be room for a more "premium" service in the country soon.


    "What we did in India is a little different. We have a two-tier service -- we have prime membership with crafted catalogue of music of about two million songs, and then if you want to access to the full 50 million catalogue of songs then we have Amazon Prime Music Unlimited with a monthly payment option," Boom told IANS here, on the sidelines of the Prime Day Concert, which had an all-female line-up with Grammy-winning pop star Taylor Swift headlining the event.


    "India is a little different. We took unlimited music and called it Prime Music. There is just a one-tier service. We did that because the competitive landscape is different in India. You have far more expansive free services," he added.


    Amazon Prime Music was launched in the US in 2014 as an add-on to Amazona's video streaming service. It came to India in February 2018.


    How has the Indian market evolved?


    "It is no secret that India is a very important country for Amazon. We have invested heavily and had great success (in the country). Prime has been very successful and is growing extremely fast in India. The video service is also doing very well with a lot of great of original content."


    Launching a music service in India, however, is a different ball game.


    "It is different to bring music service to India than other countries because of licensing. In most of Western Europe, you can secure licences by negotiating a deal in New York or Los Angeles. India, however, is dominated by local labels. So, we had to hire a local team and do all the negotiations. It took a little longer," he said.


    Boom points out there is a demand for offline music in India.


    "One of the things that we have seen in India is the importance of taking music offline. The demand is higher. I think that is a reflection of network conditions. With the growth of 4G in India, however, that may change over time.


    "Another difference is India is a country with so many languages and so many cultures. We have different pockets of customers here," he said.


    Is there a scope to come out with a paid or a more premium option in India anytime soon?


    "There will be room in India for some sort of a premium tier. I know the industry would like to see that over time. I don't know if anybody knows what it will look like yet but I do think that there is room for that."

     

    MORE India ARTICLES

    After Family Is Arrested On Charges Of Murder, Cops Take Care Of Pet Dog

    After Family Is Arrested On Charges Of Murder, Cops Take Care Of Pet Dog

    Cops in Madhya Pradesh police have won appreciation after they took care of a pet dog of a family that was imprisoned for murder.

    After Family Is Arrested On Charges Of Murder, Cops Take Care Of Pet Dog

    Spectacular Fall Of India’s ‘Dosa King’: Saravana Bhavan’s Owner P Rajagopal Gets Life Sentence In Murder Case

    On Sunday, the founder of Saravana Bhavan, the eatery found in India and beyond -- from Leicester Square to Lexington Avenue via Singapore, Sydney and Stockholm -- is due to begin a life sentence.

    Spectacular Fall Of India’s ‘Dosa King’: Saravana Bhavan’s Owner P Rajagopal Gets Life Sentence In Murder Case

    I Am To Blame For Congress Rout, No More President: Rahul Gandhi

    I Am To Blame For Congress Rout, No More President: Rahul Gandhi

    Rahul Gandhi announced on Wednesday that he has resigned as the Congress President and that he was to blame for the party's rout in the Lok Sabha elections where it could win only 52 of the 542 seats.

    I Am To Blame For Congress Rout, No More President: Rahul Gandhi

    TikTok Reunites Tamil Nadu Woman With ‘Missing’ Husband

    Police found Suresh a native of Krishnagiri in Hosur city and persuaded him to return to his wife and two kids.

    TikTok Reunites Tamil Nadu Woman With ‘Missing’ Husband

    Enough Of Your Verbal Diarrhoea: Ravindra Jadeja Slams Sanjay Manjrekar On Twitter

    India all-rounder Ravindra Jadeja on Wednesday hit out at former player turned commentator Sanjay Manjrekar, saying, “I have heard enough of your verbal diarrhoea”.

    Enough Of Your Verbal Diarrhoea: Ravindra Jadeja Slams Sanjay Manjrekar On Twitter

    Women Bartenders: The Changing Game And Challenges In India

    Mestry, who competed at the Ultimate Bartender Championship, says the industry has evolved over the years, opening the doors for women in the profession.

     

     

    Women Bartenders: The Changing Game And Challenges In India