Hootsuite to acquire Heyday for $60 million

Darpan News Desk The Canadian Press, 03 Aug, 2021 09:33 AM

Social media management business Hootsuite says it has acquired artificial intelligence chatbot company Heyday.

Vancouver-based Hootsuite says it agreed to pay $60 million for the company.

Hey @heyday_ai, should we tell them the BIG news?! 💬 💜

We’re welcoming the incredible team behind the conversational AI platform, Heyday AI, to the Hootsuite nest!

More exciting details on the acquisition here: https://t.co/9eGyYh9rRa #HootsuiteLife #Socialcommerce pic.twitter.com/LT0dwazfSH
— Hootsuite (@hootsuite) August 3, 2021

Hootsuite says it wanted to buy Montreal-based Heyday because the e-commerce sector is rapidly moving onto social and messaging platforms and the purchase will give it more opportunities to help brands elevate their customer experiences.

Heyday and Hootsuite will operate as separate entities, but Hootsuite plans to use Heyday's AI for its own products.

Hootsuite, which was founded in 2008, says the Heyday deal closed last week.

Heyday's customers include Lacoste, Decathlon, Cirque du Soleil and Danone.

Prev Next

MORE National ARTICLES

IHIT identify man in homicide case as Jeevan Singh Sull of Abbotsford

An injured male was located and transported to hospital. The male has since succumbed to his injuries.

IHIT identify man in homicide case as Jeevan Singh Sull of Abbotsford

Two bodies found inside Richmond home fire identified of 2 South Asian brothers

IHIT has identified the deceased as two South Asian brothers 25 year old Chaten Dhindsa and 23 year old Joban Dhindsa.

Two bodies found inside Richmond home fire identified of 2 South Asian brothers

B.C. reports 737 new cases of COVID-19

B.C. reported 737 new cases of COVID-19 on Friday, bringing the total since the start of the pandemic to 90,786.

B.C. reports 737 new cases of COVID-19

Ontario loosening pandemic restaurant rules

Restaurants operating in “orange” zones will be able to have 100 people indoors, from a previous limit of 50.

Ontario loosening pandemic restaurant rules

B.C. health orders upheld, top doctor 'thankful'

A group of three Fraser Valley churches sought to hold in-person services, which have mostly been banned since November, and filed a petition in January arguing Henry's orders infringed on their right to religious freedom.