“Our philosophy as a brand for several years now has been to create customer experiences that feel warm, human, personally crafted and effortless, and to remove those little annoyances from our customer’s everyday lives," says Lincoln’s group vice president, Kumar Galhotra.
The drop-top version of this sporty two-door adds to the appeal, provided it’s sunny of course, as does the M Performance Power & Sound Kit that was equipped to DARPAN’s test vehicle for the week.
The new model boasts a few aesthetic additions, a funky new colour option, and an attractive price point intended to continue the appeal of the car with the younger demographic.