“At first, it was like, ‘this is what we do as women, we get our hair coloured.’ I wasn’t really thinking about it”

Whether an anti-aging cream or a lash serum, the range of products is daunting.

For those who strive for a subtle, “lit from within,” no-makeup makeup look, this is not the makeup trend for you.

Sometimes the best beauty secrets are the simplest ones – and even the oldest ones.

It started off subtly, first with products like foundations with SPF for sun protection or lipsticks with hyaluronic acid for extra hydration.