If there is nothing like a bit of controversy to garner limelight, actress Katrina Kaif's bid to popularise her just-launched make-up line, Kay, has already made a head-start.
The art direction of the advertisement announcing Katrina's venture bears an uncanny resemblance to that of reality TV star Kim Kardashian West's KKW Beauty.
The anonymous Instagram account Dietsabya called out the similarity on Wednesday, sharing snapshots of similar photographs of Katrina's Kay by Katrina and Kim's KKW Beauty.
View this post on Instagram
its finallyyyyyyyyyy ready ......... ARRIVING October 22, 2019 Two years ago i dreamt of creating a beauty line ........So excited to finally share it with you ...... can’t wait 💄 💋 And it’s all on @kaybykatrina #kaybykatrina #kayxnykaa
A post shared by Katrina Kaif (@katrinakaif) on Oct 15, 2019 at 10:31pm PDT
"Gandi art direction or coincidence? Choose one... #dietsabya #beauty #dietbeauty #tooclosetohome," the images were cheekily captioned.
Kim's KKW Beauty art direction features Kim and model Winnie Harlow in a yin-yang position, while Kay's art direction has two models in a similar pose.
The photograph has currently of 2,388 likes on Instagram.