Monday, June 15, 2026
    ADVT 
    Bollywood

    30 Million People Watch 'Mohenjo Daro' Trailer, Shredded For Not Looking Authentic

    IANS, 21 Jun, 2016 11:17 AM
      The trailer of filmmaker Ashutosh Gowariker's much-awaited project "Mohenjo Daro", which brings a story from the medieval world on the silver screen, was launched on Monday. The trailer was released across Star TV networks as a roadblock on all channels and garnered massive views.
       
      The trailer of Hrithik Roshan-starrer was viewed by as many as 30 million people worldwide on channels across Star Networks. This is the first time Star Networks has extended such kind of support to any film. The trailer was played as a three minute full trailer via a roadblock on their network channels at 8:57 p.m., said a statement from the channel.
       
       
      The trailer presents a glimpse to the epic saga with stunning visual effects and larger-than-life terrain. 
       
      Hrithik appeared rustic and fierce as promised through the first look of the film, which also features Pooja Hegde, Kabir Bedi and Arunoday Singh in key roles.
       
       
       

      Tweets ridiculing the trailer of Mohenjo Daro have flooded social media. Some are pointing out inaccuracies, others are commenting on how like a mashup of Baahubali it seems:

       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
      At a time when most trailers are launched at events, "Mohenjo Daro" team initiated a new marketing move and opted to unveil it through a global GEC (General Entertainment Channel) roadblock.
       
      Written, produced and directed by Gowariker, the epic adventure-romance is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation which dates back to 2600 BC.
       
      Gowariker, who brought series "Everest" on the small screen last year, believes television is the fastest way to reach a wider audience.
       
      "We are extremely thrilled with the positive response to the motion poster and first look posters of 'Mohenjo Daro' and couldn't wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally," he said.
       
      "We thought it would be an ideal platform to release the film's trailer which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch," he added.
       
       
      Produced by Siddharth Roy Kapur and Sunita Gowariker, "Mohenjo Daro" is slated to release on August 12.
      Prev Next

      MORE Bollywood ARTICLES

      Singer Adnan Sami To Get Indian Citizenship

      In the New Year, noted singer Adnan Sami will become an Indian citizen. He says it's a "New Year gift".

      Singer Adnan Sami To Get Indian Citizenship

      Big B Plans To Spend New Year With Family

      Big B Plans To Spend New Year With Family
      Megastar Amitabh Bachchan is excited as his daughter Shweta will celebrate the New Year with him and other family members. The 73-year-old says as age is catching up, he has a desire to be with family rather than partying.

      Big B Plans To Spend New Year With Family

      Priyanka Made Kashibai 'So Deliciously Real': Dia Mirza

      Priyanka Made Kashibai 'So Deliciously Real': Dia Mirza
      Actress Dia Mirza can't stop praising her former Miss India competitor and now actress Priyanka Chopra for her performance in Sanjay Leela Bhansali's historical drama film “Bajirao Mastani”.

      Priyanka Made Kashibai 'So Deliciously Real': Dia Mirza

      Bipasha Looks Back At 'Special Year' 2015

      Actress Bipasha Basu says the year gone by was special to her as it made her more patient and happy.

      Bipasha Looks Back At 'Special Year' 2015

      Shekhar Ravjiani Looking Forward To Dub For 'Neerja'

      Musician Shekhar Ravjiani, who is making his acting debut with "Neerja", is excited for dubbing of the forthcoming film, which also stars Sonam Kapoor.

      Shekhar Ravjiani Looking Forward To Dub For 'Neerja'

      Kendall Jenner Reveals She Was Hospitalised

      Kendall Jenner Reveals She Was Hospitalised
      Model Kendall Jenner has revealed that she was hospitalised due to her tight work schedule.

      Kendall Jenner Reveals She Was Hospitalised

      PrevNext