Bollywood

30 Million People Watch 'Mohenjo Daro' Trailer, Shredded For Not Looking Authentic

IANS, 21 Jun, 2016 11:17 AM

The trailer of filmmaker Ashutosh Gowariker's much-awaited project "Mohenjo Daro", which brings a story from the medieval world on the silver screen, was launched on Monday. The trailer was released across Star TV networks as a roadblock on all channels and garnered massive views.

The trailer of Hrithik Roshan-starrer was viewed by as many as 30 million people worldwide on channels across Star Networks. This is the first time Star Networks has extended such kind of support to any film. The trailer was played as a three minute full trailer via a roadblock on their network channels at 8:57 p.m., said a statement from the channel.

The trailer presents a glimpse to the epic saga with stunning visual effects and larger-than-life terrain.

Hrithik appeared rustic and fierce as promised through the first look of the film, which also features Pooja Hegde, Kabir Bedi and Arunoday Singh in key roles.

Tweets ridiculing the trailer of Mohenjo Daro have flooded social media. Some are pointing out inaccuracies, others are commenting on how like a mashup of Baahubali it seems:

Gowarkar's Mohenjodaro trailer succumbs to the worst stereotypes of exotic orientalism. This isn't creative licence. It is low brow populism
— Party Martian (@paritoshZero) June 21, 2016

#MohenjoDaro means 'mound of the dead' in Sindhi. It was an archeological name given to the site when excavations began in the 1920's.
— Apurva M Asrani (@Apurvasrani) June 21, 2016

#MohenjoDaro looks like low budget version of #bahubali.Will skip film but buy music of mohenjodaro by #arrahman & watch #Bahubali2
— Reem (@reemsaied) June 21, 2016

I mean, there are literally hundreds of terracotta figurines depicting Harappan women. Take a cue?
— Ruchika Sharma (@tishasaroyan) June 16, 2016

Looks like Harappan women perfected that Cannes pose before Angelina Jolie did. #MohenjoDaro #Bollywood #Lol pic.twitter.com/W1A1IeUgfY
— Manoj Jacob Dhinagar (@MJDhinagar) June 21, 2016

Someone on the team knows that the original name of the Indus age settlement was most probably not Mohenjodaro, right? :D
— Suchi (@suchitramac) June 21, 2016

Not to anyone else?
— Sand-d Singh (@Sand_In_Deed) June 21, 2016

Bae- come over.
Me- no it's burning outside, i am in the bathtub.
Bae- parents aren't home
Me- pic.twitter.com/AKeVeXWxlv
— Swagshank (@zZoker) June 20, 2016

what are these US immigrants doing in Mohenjodaro ? pic.twitter.com/8dF2HBAbPF
— Swagshank (@zZoker) June 20, 2016

@ChampDev_ @kamaalrkhan Are they showing reality? Did women in mohenjodaro go to the parlour for hair and waxing? And men had gyms?
— Mohd Akif (@mohdaakif) June 21, 2016

At a time when most trailers are launched at events, "Mohenjo Daro" team initiated a new marketing move and opted to unveil it through a global GEC (General Entertainment Channel) roadblock.

Written, produced and directed by Gowariker, the epic adventure-romance is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation which dates back to 2600 BC.

Gowariker, who brought series "Everest" on the small screen last year, believes television is the fastest way to reach a wider audience.

"We are extremely thrilled with the positive response to the motion poster and first look posters of 'Mohenjo Daro' and couldn't wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally," he said.

"We thought it would be an ideal platform to release the film's trailer which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch," he added.

Produced by Siddharth Roy Kapur and Sunita Gowariker, "Mohenjo Daro" is slated to release on August 12.

Prev Next

MORE Bollywood ARTICLES

I Don't Understand What's Parallel Cinema: Anurag Kashyap

If you are saying 'parallel cinema', that means you are saying that what is mainstream is only worthy of seeing and called cinema

I Don't Understand What's Parallel Cinema: Anurag Kashyap

'Bigg Boss Nau' Wild Card Entry Rishabh Sinha Hopes To Win With 'Killer' Strategy

Rishabh Sinha, who will be seen entering the "Bigg Boss Nau" house on Sunday, is the first wild card for the ninth season and he says he wants to "break the jinx" by being the first wild card to win the show with a "killer strategy".

'Bigg Boss Nau' Wild Card Entry Rishabh Sinha Hopes To Win With 'Killer' Strategy

Tough To Share Screen Space With Family: Arjun Kapoor

Actor Arjun Kapoor, who comes from a family of stars from the Hindi film fraternity, feels starring the whole family together in one film will "be really difficult to pull off".

Tough To Share Screen Space With Family: Arjun Kapoor

Deepika Padukone Ready To Explore Opportunities In Hollywood

Deepika Padukone, who missed out on an opportunity to work in "Fast and Furious 7", says she is ready to work in Hollywood films.

Deepika Padukone Ready To Explore Opportunities In Hollywood

I'm SRK's fan, but not part of 'Fan': Ali Fazal

Actor Ali Fazal says he's been inundated with queries about being part of Shah Rukh Khan-starrer "Fan", but while he's a huge fan of the superstar and is looking forward to the film, he says he's not in it.

I'm SRK's fan, but not part of 'Fan': Ali Fazal

Indian Supermodels Get Bitten By Bollywood Bug: Neha Dhupia

Madhu Sapre, Sheetal Mallar, Mehr Jessia Rampal and Nethra Raghuraman are some of the names who graced the ramps as supermodels, but stayed away from the greasepaint of Bollywood.