Bollywood

30 Million People Watch 'Mohenjo Daro' Trailer, Shredded For Not Looking Authentic

IANS, 21 Jun, 2016 11:17 AM

The trailer of filmmaker Ashutosh Gowariker's much-awaited project "Mohenjo Daro", which brings a story from the medieval world on the silver screen, was launched on Monday. The trailer was released across Star TV networks as a roadblock on all channels and garnered massive views.

The trailer of Hrithik Roshan-starrer was viewed by as many as 30 million people worldwide on channels across Star Networks. This is the first time Star Networks has extended such kind of support to any film. The trailer was played as a three minute full trailer via a roadblock on their network channels at 8:57 p.m., said a statement from the channel.

The trailer presents a glimpse to the epic saga with stunning visual effects and larger-than-life terrain.

Hrithik appeared rustic and fierce as promised through the first look of the film, which also features Pooja Hegde, Kabir Bedi and Arunoday Singh in key roles.

Tweets ridiculing the trailer of Mohenjo Daro have flooded social media. Some are pointing out inaccuracies, others are commenting on how like a mashup of Baahubali it seems:

Gowarkar's Mohenjodaro trailer succumbs to the worst stereotypes of exotic orientalism. This isn't creative licence. It is low brow populism
— Party Martian (@paritoshZero) June 21, 2016

#MohenjoDaro means 'mound of the dead' in Sindhi. It was an archeological name given to the site when excavations began in the 1920's.
— Apurva M Asrani (@Apurvasrani) June 21, 2016

#MohenjoDaro looks like low budget version of #bahubali.Will skip film but buy music of mohenjodaro by #arrahman & watch #Bahubali2
— Reem (@reemsaied) June 21, 2016

I mean, there are literally hundreds of terracotta figurines depicting Harappan women. Take a cue?
— Ruchika Sharma (@tishasaroyan) June 16, 2016

Looks like Harappan women perfected that Cannes pose before Angelina Jolie did. #MohenjoDaro #Bollywood #Lol pic.twitter.com/W1A1IeUgfY
— Manoj Jacob Dhinagar (@MJDhinagar) June 21, 2016

Someone on the team knows that the original name of the Indus age settlement was most probably not Mohenjodaro, right? :D
— Suchi (@suchitramac) June 21, 2016

Not to anyone else?
— Sand-d Singh (@Sand_In_Deed) June 21, 2016

Bae- come over.
Me- no it's burning outside, i am in the bathtub.
Bae- parents aren't home
Me- pic.twitter.com/AKeVeXWxlv
— Swagshank (@zZoker) June 20, 2016

what are these US immigrants doing in Mohenjodaro ? pic.twitter.com/8dF2HBAbPF
— Swagshank (@zZoker) June 20, 2016

@ChampDev_ @kamaalrkhan Are they showing reality? Did women in mohenjodaro go to the parlour for hair and waxing? And men had gyms?
— Mohd Akif (@mohdaakif) June 21, 2016

At a time when most trailers are launched at events, "Mohenjo Daro" team initiated a new marketing move and opted to unveil it through a global GEC (General Entertainment Channel) roadblock.

Written, produced and directed by Gowariker, the epic adventure-romance is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation which dates back to 2600 BC.

Gowariker, who brought series "Everest" on the small screen last year, believes television is the fastest way to reach a wider audience.

"We are extremely thrilled with the positive response to the motion poster and first look posters of 'Mohenjo Daro' and couldn't wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally," he said.

"We thought it would be an ideal platform to release the film's trailer which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch," he added.

Produced by Siddharth Roy Kapur and Sunita Gowariker, "Mohenjo Daro" is slated to release on August 12.

Prev Next

MORE Bollywood ARTICLES

Navjot Singh Sidhu Fine, Recovering: Kapil Sharma

Navjot Singh Sidhu is fine and recovering after he was admitted to a hospital in the national capital for a vein clot, his close associate and comedian Kapil Sharma said.

Navjot Singh Sidhu Fine, Recovering: Kapil Sharma

Dilip Kumar's House: Court Asks Pakistan Government On Takeover

A court in Peshawar city asked the archaeology department to clarify on Wednesday if the government wanted to declare legendary actor Dilip Kumar's ancestral house as national heritage.

Dilip Kumar's House: Court Asks Pakistan Government On Takeover

Amitabh Bachchan Takes A Jungle Safari; 'Chased' By A Tiger For 4 KM

Amitabh was on a jungle safari in the national park in Borivali East on Tuesday, accompanied by several ministers and politicians.

Amitabh Bachchan Takes A Jungle Safari; 'Chased' By A Tiger For 4 KM

SRK Finds Kajol 'Stunning'

Superstar Shah Rukh Khan says his "Dilwale" co-star Kajol looked "stunning" despite a late night shoot, which was tiring.

SRK Finds Kajol 'Stunning'

Sania Mirza Is Farhan Akhtar's 'Rockstar'

Bollywood's multi-faceted talent Farhan Akhtar is gearing up to hit the right notes with “Rock On 2!!”, but for him, tennis star Sania Mirza is the real 'rockstar'.

Sania Mirza Is Farhan Akhtar's 'Rockstar'

Family Cheers For Shamita Shetty

As Shamita Shetty has danced her way to the finals of celebrity dance reality show "Jhalak Dikhhla Jaa Reloaded", her family, including elder sister Shilpa Shetty Kundra, are rooting for her win.