Monday, December 22, 2025
ADVT 
Bollywood

Anil Kapoor Says, 'You Have To Be Aware Of Changing Taste Of The Consumer'

Darpan News Desk IANS, 18 Dec, 2018 09:29 PM
  • Anil Kapoor Says, 'You Have To Be Aware Of Changing Taste Of The Consumer'

Anil Kapoor says he has known for a while that Indian audiences have evolved as they can easily differentiate between an old-wine-in-the-new-bottle story and something which feels like a freshly brewed coffee.


The actor, who is one of the producers of Netflix's new Original Selection Day, believes an adaptation of a book should retain the qualities of the source but should also resonate with the modern day and well aware audience.


Netflix's Selection Day is an adaptation of Aravind Adiga's novel of the same name and follows the story of two teenagers, destined for greatness in cricket, and their overbearing, obsessive father.


"There is a reinvention of consumer. The consumer is changing. You have to be aware of changing taste of the consumer also. That is one of the reason we have bought so many rights of books which we are hopefully going to adapt. Otherwise, what happens is that people say that they are getting the same kind of content again and again," Anil Kapoor said in a group interview.


The 61-year-old actor believes the arrival of streaming services has brought in a renaissance where the artistes can showcase their brilliance in their respective crafts.


"This is a great time for Indian talent - actors as well as writers, to show their talent all over the world. There is a certain resonance and something which has clicked, not only in India but everywhere else. You have got the opportunity to show something that will be watched by the entire world. It is something which is very good for the industry."


Kapoor says it is important to localise the source content - be it a book or a television show. Citing the example of his television series 24, which was an adaptation of Keifer Sutherland's American namesake, the actor reveals that certain characters and plot points were modified to suit the Indian audiences.


"24 was an adaptation of something which was already being done but you have to tweak it to the Indian sentiment and sensibilities. You have to. You know, some characters are being tweaked. The writers are there and they tweak it according to what they feel and is best for the consumer without losing the soul of the source."


"Sometimes there are certain stories which we have done and they say, they were better than the books and sometimes the book was better. Like when I did Virasat, it was based on a Malayalam film but they said it was as good or even better. In case of 24, when the original team came and saw it, then by their reaction we felt that we have not let them down," the actor adds.


Anil Kapoor hopes that with Selection Day, they have not let down the author. Selection Day, featuring Yash Dholye, Mohammad Samad, Rajesh Tailang, Mahesh Manjrekar, Ratna Pathak Shah, Shiv Pandit and Karanvir Malhotra, will premiere on Netflix on December 28.

 

MORE Bollywood ARTICLES

Health, Fitness Top Priority For Me, My Family: Kareena

Health, Fitness Top Priority For Me, My Family: Kareena
Actress Kareena Kapoor Khan, who has taken to exercising indoors to battle the rising levels of air pollution, says health and fitness is of utmost importance to her and her family.

Health, Fitness Top Priority For Me, My Family: Kareena

Hope To Keep 'Kasautii Zindagii Kay' Iconic As Ever: Hina Khan

Television actress Hina Khan, who is playing the role of Komolika in the reboot of love saga "Kasautii Zindagii Kay", hopes the show remains iconic.

Hope To Keep 'Kasautii Zindagii Kay' Iconic As Ever: Hina Khan

Arshad Makes Cameo In 'Aankh Maare' Remix

Arshad Makes Cameo In 'Aankh Maare' Remix
Actor Arshad Warsi has shot for a cameo in the remix version of "Aankh maare" song that will feature in Rohit Shetty's next "Simmba"

Arshad Makes Cameo In 'Aankh Maare' Remix

'Kedarnath' Not An Everyday Love Story, Says Producer

On the eve of teaser release of Sara Ali Khan's debut film "Kedarnath", producer of the film Pragya Kapoor on Monday said the film is not a usual love story.

'Kedarnath' Not An Everyday Love Story, Says Producer

Shakeela To Make Cameo In Her Biopic

Shakeela To Make Cameo In Her Biopic
A biopic on southern film industry's adult film star Shakeela will see her play a cameo.

Shakeela To Make Cameo In Her Biopic

Is 'Kedarnath' Teaser Exploitative, Tacky? Watch!

Is 'Kedarnath' Teaser Exploitative, Tacky? Watch!
  Firstly, the concept is unnecessarily provocative. Mixing religion and romance may be a heady formula for cinema. But it often ends up creating unnecessary controversy. 

Is 'Kedarnath' Teaser Exploitative, Tacky? Watch!