Actor Boman Irani opted for a unique way of making the logo for his production house Irani Movietone.
Instead of going for the usual logo with graphics, the logo weighing 150 kg is physically made and shot giving an old school touch. The idea behind it was to start from scratch and go back to the roots.
"I decided to go the old fashioned way, shoot it the old fashioned way and call it Irani Movietone which is a very old fashioned and perhaps the forgotten way," Boman said in a statement.
"We wanted to capture the charm of that era and perhaps resurrect it with the films I envisage producing. I hope the same is reflected in the motion logo that we have produced," he added.
Boman launched his production house in Mumbai on Thursday.
On the film front, the actor has joined actor Vivek Anand Oberoi in the upcoming biopic on Prime Minister Narendra Modi.