Government Takes 'Devdas' Route To Promote Voting

After using stills from Shah Rukh Khan's "Mohabbatein", the government on Friday shared a collage of photographs from the superstar's film "Devdas", to make a creative appeal to citizens to make the best use of their right to vote during the ongoing 2019 Lok Sabha elections.

The Press Information Bureau (PIB), the publicity arm of the Ministry of Information and Broadcasting, tweeted the collage featuring SRK and Jackie Shroff,

Voting is citizens right ,responsibility and a duty.

Don't get swayed by what people say

Be a responsible citizen, go out and vote....#ItMatters#GeneralElections2019 #LokSabhaElections2019 #Elections2019 pic.twitter.com/1TQv2iyFF5

— PIB India (@PIB_India) April 12, 2019

The image featured a recreated version of the movie's famous dialogue "Babuji ne kaha gaon chhod do...". It read: "Babuji ne kaha ghar chhod do, sabne kaha Paro ko chhod do. Par koi kuch bhi kahe, main vote dena nahin chhodunga."

The picture was captioned: "Voting is citizens' right, responsibility and a duty. Don't get swayed by what people say. Be a responsible citizen, go out and vote. It matters."

The Lok Sabha elections, which began on Thursday, will run till May 19.