Monday, December 22, 2025
ADVT 
Bollywood

My Brand Associations Not Mere Photoshoots: Aishwarya Rai

Darpan News Desk IANS, 21 May, 2015 04:28 PM
  • My Brand Associations Not Mere Photoshoots: Aishwarya Rai
Aishwarya Rai Bachchan, who is associated with global cosmetic brand L'Oreal Paris for over a decade, feels thankful that her brand association is not merely about photoshoots. She is glad it offers an "opportunity to get in touch with the artistic aspects of the business as well as interaction with its top personalities".
 
"I am very very thankful that my associations are not just for photoshoots or endorsements for a brand. If you are actually a part of such brand for a long time, you end up having many things," the former beauty queen said on Wednesday in a video chat from Cannes with the media here.
 
"Yes, we walk the red carpet here (as ambassadors of L'Oreal Paris), get a touch of artistic aspect of this business like styling, makeup, designers, wear gowns... but at the same time, we get an opportunity to interact with the top people of the business," added the actress, who shared the frame with leading lights like Salma Hayek and Eva Longoria, among others, at the Cannes gala this year.
 
At the movie fest, Aishwarya has been grabbing attention with her looks.
 
Talking about her experience at the Cannes fest, she said: "It's family to me."
 
"I have a long association with Cannes (International) Film Festival. Then, of course, I had privilege of coming here as a jury member. So, the relationship with this festival started on those grounds, which makes it very familiar for me. Now I have a family-like relationship with this fest," Aishwarya, who has a 13-year-long association with the fest, said.
 
The festival will conclude on May 24.

MORE Bollywood ARTICLES

Divya Dutta Excited About Negative Role In 'Chalk N Duster'

Divya Dutta Excited About Negative Role In 'Chalk N Duster'
"This is my first negative role so I am really looking forward to it. This is something I haven't done before. So I am very excited," the actress said here on Sunday at the mahurat shoot of the film.

Divya Dutta Excited About Negative Role In 'Chalk N Duster'

'Welcome To Karachi' ft. Arshad Warsi Trailer Unveiled

'Welcome To Karachi' ft. Arshad Warsi Trailer Unveiled
The team of "Welcome To Karachi", including actor Arshad Warsi, unveiled the trailer of the upcoming Hindi movie here on Monday.

'Welcome To Karachi' ft. Arshad Warsi Trailer Unveiled

Abu Dhabi-Based NRI Girl Nikita Gandhi Wins 'Masterchef India 4'

Abu Dhabi-Based NRI Girl Nikita Gandhi Wins 'Masterchef India 4'
After 11 gruelling weeks of innovative vegetarian cooking and 67 episodes of high-intense drama, 21-year-old Nikita Gandhi, an Indian based in Abu Dhabi, bagged the winner's golden chef coat and Rs.1 crore (Rs.10 million) on "MasterChef India 4" here on Sunday.

Abu Dhabi-Based NRI Girl Nikita Gandhi Wins 'Masterchef India 4'

Ashish Chowdhry Wins 'Khatron Ke Khiladi - Darr Ka Blockbuster Returns'

Ashish Chowdhry Wins 'Khatron Ke Khiladi - Darr Ka Blockbuster Returns'
After testing the physical and mental strength of 14 celebrities in a ten week long journey in various eye-catching locations of Cape Town, actor Ashish Chowdhry was declared as the winner of stunt-based reality TV show "Khatron Ke Khiladi - Darr Ka Blockbuster Returns" on Sunday.

Ashish Chowdhry Wins 'Khatron Ke Khiladi - Darr Ka Blockbuster Returns'

AIB Shares Video On #SaveTheInternet, Bollywood Lends Support

AIB Shares Video On #SaveTheInternet, Bollywood Lends Support
After their controversial AIB Roast video in January, standup comedy group All India Bakchod (AIB) has come up with a new video asking people to "save the internet". And Bollywood celebrities, including Shah Rukh Khan, have lent support to the initiative.

AIB Shares Video On #SaveTheInternet, Bollywood Lends Support

Repeal Article 370, Build Smart City For Pandits: Anupam Kher

Repeal Article 370, Build Smart City For Pandits: Anupam Kher
Veteran actor Anupam Kher on Sunday said Article 370 of the Indian Constitution, which guarantees special status to Jammu and Kashmir, should be repealed and a Smart City should be built in the Kashmir Valley for the displaced Pandit community.

Repeal Article 370, Build Smart City For Pandits: Anupam Kher