Tuesday, February 10, 2026
ADVT 
Bollywood

Producers Shouldn't Invest In Star-driven Movies Initially: SRK

IANS, 20 Feb, 2018 01:13 PM
  • Producers Shouldn't Invest In Star-driven Movies Initially: SRK
Bollywood superstar-producer Shah Rukh Khan says that producers should not begin their journey in film business by investing in "big star-driven movies" as they are really expensive.
 
SRK was part of the panel discussion at the Magnetic Maharashtra Convergence 2018, a global investors summit, on Tuesday where he was asked to give advice to new investors in film business and how they should utilise their money to get a good return.
 
Emphasising on the production value and supporting small budget films, he said: "I think as a producer, one should not invest in big star-driven movies initially because they are really expensive. Stars are taking too much money and it has been misutilised for years. Money should be invested in production.
 
"I truly believe that big stars should take the money and invest it in the production of the film so that we can make a beautiful film of international standards and reach out to the world audience, crossing all the borders. And we will feel proud of those films technologically."
 
The actor also said that small films are recovering money much faster than the big ones in the recent past and also getting appreciation from the audience. 
 
"There are digital platform, music and satellite rights - a producer is recovering money from these avenues. So budget the production rightly," he said.
 
"For instance, Colour Yellow Productions of Aanand L. Rai are making some really good small budget film. They made ‘Newton' that was selected for Oscars and now they are making some more films which are recovering money much faster also because there are many new countries where the market for Indian films is opening. 
 
"So the overseas market is also growing. Most importantly, I would suggest new investors who want to step into the film (business), they should support small films more than star-driven films," Shah Rukh maintained.
 
The session was on 'Media - Shaping the future and entertainment'.

MORE Bollywood ARTICLES

Anjana Sukhani Pens Book For Housewives' Budgeting Blues

Actress Anjana Sukhani, seen in films like "Salaam-e-Ishq", "Golmaal Returns" and "Allah Ke Banday", is set to don another hat. She is busy putting finishing touches to a how-to book on household budgeting.

Anjana Sukhani Pens Book For Housewives' Budgeting Blues

Kareena Was Amazed: Saif Ali Khan On Lakme Fashion Week Walk

Kareena Was Amazed: Saif Ali Khan On Lakme Fashion Week Walk
Actor Saif Ali Khan, who walked as a showstopper for designers Shantanu and Nikhil at Lakme Fashion Week (LFW) Summer/ Resort 2018, says that his wife Kareena Kapoor Khan was amazed to hear about his plans.

Kareena Was Amazed: Saif Ali Khan On Lakme Fashion Week Walk

Government Doesn't Give Importance To Cinema Business: Richa Chadha

Government Doesn't Give Importance To Cinema Business: Richa Chadha
Actress Richa Chadha feels the government is ignorant about how the entertainment industry is suffering due to tax.

Government Doesn't Give Importance To Cinema Business: Richa Chadha

SRK Head Out For Rickshaw Ride With 'Zero' Ladies Katrina, Anushka

SRK Head Out For Rickshaw Ride With 'Zero' Ladies Katrina, Anushka
Superstar Shah Rukh Khan went on a rickshaw ride with his "Zero" co-stars Anushka Sharma and Katrina Kaif on the set.

SRK Head Out For Rickshaw Ride With 'Zero' Ladies Katrina, Anushka

I Am Not Done With Deepika Yet: Bhansali

I Am Not Done With Deepika Yet: Bhansali
Filmmaker Sanjay Leela Bhansali, who has delivered some great hits with 'Padmaavat' star Deepika Padukone over the years, has said he is not done with the dimpled beauty as yet.

I Am Not Done With Deepika Yet: Bhansali

No Sane Person Today Would Endorse Jauhar: Deepika Padukone

Am extremely open to having various views, and I can choose to agree or disagree. But in the context of this film, it's so important not to pull a scene out of context.

No Sane Person Today Would Endorse Jauhar: Deepika Padukone