Sunday, December 21, 2025
ADVT 
Bollywood

Shashi Was There: Anushka Sharma's Phillauri Take On Oscars 2017 Goof-up Is A Genius Marketing Move

Darpan News Desk IANS, 02 Mar, 2017 01:13 PM
  • Shashi Was There: Anushka Sharma's Phillauri Take On Oscars 2017 Goof-up Is A Genius Marketing Move
Anushka Sharma might have put her brilliant mind to gift us a great and lovable film like Phillauri. The trailer has got the nation talking and trust Anushka to do things differently. Her Pr team is planning some of the best marketing moves.
 
Remember the huge goof up that happened at Oscars this year? They announced the name of the wrong winner for the Best Film category and gave it to La La Land before they realised the actual winner was Moonlight. And by then, the entire La La Land team was on stage, finishing their speeches. Ouch!
 
But do you know apart from the two teams, who was on the Oscar stage? Anushka Sharma! Don't believe us? Check this image!
 
This 'SHASHI WAS THERE' campaign is perfectly timed and very tongue in cheek. It's something that you call genius of an idea and we totally loved it. Bravo, team Phillauri!
 
For the uninitiated, presenters Warren Beatty and Faye Dunaway wrongly announced Damien Chazelle’s La La Land as the winner for the Best Picture category instead of Barry Jenkins’ Moonlight. In fact the team of the former film had already been up on stage and started their speech which was when the presenters realized their mistake and soon announced Moonlight as the winner.
 
Meanwhile, this is what Diljit had to add: "Bechari jisko Best Actress mila uska face, uske expression toh aise the ki galti ho gayi unse kitni badi (the Best Actress winner's expression was like that of someone who has made a huge mistake)," said Diljit.
 
 

Yeh log mujhe sun nahin paye, main toh kab se Hindi mein keh rahi thi ki naam galat likha hai #ShashiWasThere 👻

A post shared by AnushkaSharma1588 (@anushkasharma) on

MORE Bollywood ARTICLES

Akshay Presents First Poster Of 'Naam Shabana'

Akshay Presents First Poster Of 'Naam Shabana'
Action star Akshay Kumar presented the first poster of Taapsee Pannu-starrer "Naam Shabana" on Sunday.

Akshay Presents First Poster Of 'Naam Shabana'

Bombay HC Orders Four Cuts, Fresh Certification For 'Jolly LLB 2'

Bombay HC Orders Four Cuts, Fresh Certification For 'Jolly LLB 2'
The Bombay High Court's Aurangabad Bench on Monday ordered deletion of four scenes from the upcoming film 'Jolly LLB 2', which it held are defamatory to the judiciary and could amount to contempt of court, an official said here.

Bombay HC Orders Four Cuts, Fresh Certification For 'Jolly LLB 2'

Happy For My Father: Hrithik On 'Kaabil' Success

Happy For My Father: Hrithik On 'Kaabil' Success
Actor Hrithik Roshan says the success of "Kaabil" has made him especially happy for his father Rakesh Roshan.

Happy For My Father: Hrithik On 'Kaabil' Success

Almost Drowned In Hooghly Twice: Saroo Brierley

Almost Drowned In Hooghly Twice: Saroo Brierley
India-born Australian businessman Saroo Brierley, whose intriguing life journey has been captured on celluloid in the Oscar-nominated "Lion", says he almost drowned in the Hooghly river twice.

Almost Drowned In Hooghly Twice: Saroo Brierley

Rahat Fateh Ali Named Ambassador Of London-Based Charity

Pakistani singer Rahat Fateh Ali Khan feels honoured to be named the ambassador of the British Asian Trust, which tackles poverty and hardship in South Asia.

Rahat Fateh Ali Named Ambassador Of London-Based Charity

Pakistan Bans Shah Rukh Starrer 'Raees' Due To Its 'Objectionable' Content

The release of much-anticipated Bollywood film "Raees" starring Shah Rukh Khan and Pakistani actress Mahira Khan, was on Monday banned in Pakistan due to its "objectionable" content.

Pakistan Bans Shah Rukh Starrer 'Raees' Due To Its 'Objectionable' Content