Monday, June 8, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Alia a sensible, grounded girl, says Ira Dubey

Alia a sensible, grounded girl, says Ira Dubey
Actress Ira Dubey says her "Dear Zindagi" co-actor Alia Bhatt is sensible and grounded despite the fame she enjoys.

Alia a sensible, grounded girl, says Ira Dubey

It's Good To Make Films From Novels, Says Twinkle Khanna

It's Good To Make Films From Novels, Says Twinkle Khanna
Twinkle Khanna, actress-turned-interior designer and author, feels the idea of adapting novels into a film is good.

It's Good To Make Films From Novels, Says Twinkle Khanna

'Tum Bin 2' won't suffer due to demonetisation: Anubhav Sinha

Filmmaker Anubhav Sinha says he is facing issues as far as cash is concerned in his personal life, but he is sure his forthcoming release "Tum Bin 2" won't suffer due to the demonetisation move by the government.

'Tum Bin 2' won't suffer due to demonetisation: Anubhav Sinha

Superstardom Will Have New Concept: Shraddha Kapoor

Superstardom Will Have New Concept: Shraddha Kapoor
Actress Shraddha Kapoor feels social media platforms will pave the way for a new concept of superstardom for young talent in the Indian film industry.

Superstardom Will Have New Concept: Shraddha Kapoor

Harman Maan ft. Ariya’s new single out - Mehndi!

Harman Maan ft. Ariya’s new single out - Mehndi!
The desi mix has a trendy style of lyrics which has already started leading chart numbers on the Punjabi as well as Urban-Punjabi lists.

Harman Maan ft. Ariya’s new single out - Mehndi!

Are Ranveer And Deepika Avoiding Each Other?

Are Ranveer And Deepika Avoiding Each Other?
For quite some time now, tongues have been wagging about the current relationship status of Ranveer Singh and Deepika Padukone. 

Are Ranveer And Deepika Avoiding Each Other?