Tuesday, June 9, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Vidya Balan: Diwali is about brightness

Vidya Balan: Diwali is about brightness
Diwali is a festival of lights, of positivity and of family bonding – and actress Vidya Balan agrees. “It is about brightness, about letting go of the darkness, of the fear within,” says the charming lady, who has captured hearts with her beautiful smile, electric personality, and brilliant acting skills.

Vidya Balan: Diwali is about brightness

Priyanka Chopra Downs A Tequila Shot On Ellen Degeneres's Show

Priyanka Chopra Downs A Tequila Shot On Ellen Degeneres's Show
TV host Ellen DeGeneres welcomed Priyanka Chopra on "The Ellen DeGeneres Show" with tequila. The Indian actress gulped it down, and quipped about how Indians love their spirits.

Priyanka Chopra Downs A Tequila Shot On Ellen Degeneres's Show

'Sonam Most Experimental; Priyanka Redefined Modern Women's Image'

'Sonam Most Experimental; Priyanka Redefined Modern Women's Image'
  Prabal is a New York-based new age fashion designer who not only celebrates the feminism and gender equality on the fashion ramp but also managed to design for many iconic women.

'Sonam Most Experimental; Priyanka Redefined Modern Women's Image'

WATCH: Hrithik's 'Kaabil' Trailer A Breathless Blockbuster

WATCH: Hrithik's 'Kaabil' Trailer A Breathless Blockbuster
Hrithik Roshan is not the only blind character in "Kaabil". The trailer reveals that his co-star Yami Gautam too is blind. And there is no attempt to hide the couple's world of darkness from us.

WATCH: Hrithik's 'Kaabil' Trailer A Breathless Blockbuster

Soha's '31st October' Declared Tax Free In Punjab

Soha's '31st October' Declared Tax Free In Punjab
"31st October", a Bollywood movie on the 1984 Sikh riots, has been declared tax free in Punjab.

Soha's '31st October' Declared Tax Free In Punjab

'Sarkar 3' Shoot Might Wrap Up Ahead Of Time, Says Big B

'Sarkar 3' Shoot Might Wrap Up Ahead Of Time, Says Big B
Technological advancement has lent speed to the film shooting process, says veteran actor Amitabh Bachchan, who feels the filming schedule of his upcoming political thriller "Sarkar 3" might wrap up before the scheduled time.

'Sarkar 3' Shoot Might Wrap Up Ahead Of Time, Says Big B