Wednesday, June 10, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Ravana's Character Difficult, Challenging: Gulshan Grover

Ravana's Character Difficult, Challenging: Gulshan Grover
Actor Gulshan Grover, who has lent his voice for Ravana in the animated movie "Mahayoddha Rama", said the character was very difficult and challenging.

Ravana's Character Difficult, Challenging: Gulshan Grover

Bollywood Vulnerable Where Politics Is Concerned: Ajay Devgn

Bollywood Vulnerable Where Politics Is Concerned: Ajay Devgn
Actor-filmmaker Ajay Devgn, who awaits the release of his "Shivaay" directorial venture, says the Indian film industry is scared of politics because if a person speaks against any political party, his film will be prevented from releasing.

Bollywood Vulnerable Where Politics Is Concerned: Ajay Devgn

Important To Fear Failure: Athiya Shetty

She made her Bollywood acting debut in 2015 with superstar Salman Khans production "Hero" and will next be seen sharing screen space with actor-producer Anil Kapoor. Actress Athiya Shetty says its very important to fear failure.

Important To Fear Failure: Athiya Shetty

When John Abraham Realised Sonakshi Sinha Could Do Anything

When John Abraham Realised Sonakshi Sinha Could Do Anything
When I was told on the second day of the shoot that there was a shot where we both had to jump after a blast, I was worried. How will I tell Sonakshi to jump? Finally, she jumped and after that, I realised this girl will do anything

When John Abraham Realised Sonakshi Sinha Could Do Anything

Watch: Fans Surprise Parineeti Chopra On Her Birthday

Watch: Fans Surprise Parineeti Chopra On Her Birthday
Actress Parineeti Chopra is turning a year older on Saturday and much to her surprise, her fans came to wish the actress at her residence.

Watch: Fans Surprise Parineeti Chopra On Her Birthday

Forbidden Things Intrigue People: Gurmeet Choudhary

Actor Gurmeet Choudhary, who will showcase his never-seen-before avatar in the forthcoming film "Wajah Tum Ho", says people are fascinated by things that are forbidden, and it attracts the audience more toward erotic thriller movies.

Forbidden Things Intrigue People: Gurmeet Choudhary