Friday, June 12, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Arjun Rampal wraps up shooting for 'Daddy'

Actor Arjun Rampal has wrapped up shooting for the upcoming film "Daddy", reportedly based on the life of gangster Arun Gawli.

Arjun Rampal wraps up shooting for 'Daddy'

Masaba Wants To Be As Cool As Kareena During Her Pregnancy

Masaba Wants To Be As Cool As Kareena During Her Pregnancy
Fashion designer Masaba Gupta is in awe of the fashion sense of Kareena Kapoor Khan -- who is expecting her first baby -- and says she would be glad if she could be half as cool as the actress during her own pregnancy.

Masaba Wants To Be As Cool As Kareena During Her Pregnancy

It's Fun To Be In Commercial Films: Prabhudheva

It's Fun To Be In Commercial Films: Prabhudheva
Ace choreographer-actor-filmmaker Prabhudheva, whose next Bollywood outing is "Tutak Tutak Tutiya", finds it fun to be part of commercial films.

It's Fun To Be In Commercial Films: Prabhudheva

Watch: Radhika Apte Slams Reporter For Question On Leaked Intimate 'Parched' Video

Watch: Radhika Apte Slams Reporter For Question On Leaked Intimate 'Parched' Video
Sorry, your question is very ridiculous. Controversies are made by the people like you. You saw the clip, you shared with other people, so you made the controversy

Watch: Radhika Apte Slams Reporter For Question On Leaked Intimate 'Parched' Video

Pakistani Star Fawad Khan, Wife Blessed With Second Child

Pakistani Star Fawad Khan, Wife Blessed With Second Child
Pakistani star Fawad Khan has welcomed his second child -- a daughter -- with wife Sadaf Khan.

Pakistani Star Fawad Khan, Wife Blessed With Second Child

Ajay Devgn's Cockroach Prank On Shilpa Shetty

Ajay Devgn's Cockroach Prank On Shilpa Shetty
Actor-filmmaker Ajay Devgn left actress Shilpa Shetty freaked out on the set of popular children dance reality show "Super Dancer" when he gifted her a box containing cockroaches -- albeit fake ones.

Ajay Devgn's Cockroach Prank On Shilpa Shetty