Saturday, June 13, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

I Am Not A Kapoor Or Khan But A Hard Worker: Poonam Pandey

Model-turned-actress Poonam Pandey says that she doesn't have famous surnames like Kapoor or Khan but she works hard.

I Am Not A Kapoor Or Khan But A Hard Worker: Poonam Pandey

'Mirziya' Not A Masala Entertainer: Harshvardhan Kapoor

'Mirziya' Not A Masala Entertainer: Harshvardhan Kapoor
Actor Harshvardhan Kapoor, who is debuting with Rakeysh Omprakash Mehra's "Mirzya", says this film is not a masala entertainer and he would be surprised if it gets a massive opening at the box office.

'Mirziya' Not A Masala Entertainer: Harshvardhan Kapoor

I Got Into Films By Chance, Says Diana Penty

Actress Diana Penty, who ventured into tinsel town in 2012, says getting into films was not a conscious decision and it happened by chance.

I Got Into Films By Chance, Says Diana Penty

Kalki Koechlin Says Anybody Who's Not a Feminist is a 'Bad Human Being'

Kalki Koechlin Says Anybody Who's Not a Feminist is a 'Bad Human Being'
Bollywood actress Kalki Koechlin feels that "everyone is a feminist" and a person who does not identify as one is a "bad human being."

Kalki Koechlin Says Anybody Who's Not a Feminist is a 'Bad Human Being'

After Police Case, Officials Inspect Comedian Kapil Sharma's Office Premises

After Police Case, Officials Inspect Comedian Kapil Sharma's Office Premises
Forest officials visited Mr Sharma's office yesterday and surveyed its premises and surrounding areas.

After Police Case, Officials Inspect Comedian Kapil Sharma's Office Premises

Juhi Chawla Says Films Like Darr 'Do Not Get Remakes'

Juhi Chawla Says Films Like Darr 'Do Not Get Remakes'
As audience gets ready for an web series reboot of Shah Rukh Khan's 1993 hit Darr, Juhi Chawla, the leading lady of the original film, said it is not possible to remake the movie.

Juhi Chawla Says Films Like Darr 'Do Not Get Remakes'