Sunday, June 14, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Big B, Aamir, Kareena To Support Global Citizen Movement

Big B, Aamir, Kareena To Support Global Citizen Movement
Bollywood celebrities including Amitabh Bachchan, Aamir Khan, Kareena Kapoor, and Farhan Akhtar said they would be part of social action platform and The Global Education and Leadership Foundation which was launched on Monday evening.

Big B, Aamir, Kareena To Support Global Citizen Movement

Sanjay Dutt Lauds Mamata's Development Efforts

Bollywood actor Sanjay Dutt sought blessings from West Bengal Chief Minister Mamata Banerjee during a visit to the state secretariat Nabanna in neighbouring Howrah district on Monday.

Sanjay Dutt Lauds Mamata's Development Efforts

'Pink' a social thriller: Big B

'Pink' a social thriller: Big B
The question of the context and the premise of the film shall always be of prime interest, and many dwell their queries on that ... much is not spelt out because of the nature of the story and, of course, the nature of its genre -- a social thriller

'Pink' a social thriller: Big B

Vin Diesel, Deepika Flaunt Sabyasachi's Ensembles

Vin Diesel, Deepika Flaunt Sabyasachi's Ensembles
Hollywood star Vin Diesel and his "xXx: The Return of Xander Cage" co-star Deepika Padukone flaunted traditional Indian attire, created by ace Indian fashion designer Sabyasachi Mukherjee.

Vin Diesel, Deepika Flaunt Sabyasachi's Ensembles

Sunny Leone delighted to walk the ramp in New York

Sunny Leone delighted to walk the ramp in New York
Actress Sunny Leone set New York's ramp ablaze with her chic appearance at the New York Fashion Week. She said it was a very proud occasion for her.

Sunny Leone delighted to walk the ramp in New York

Vidya Balan Prepares For Kamala Das Biopic

Vidya took to Twitter on Monday to share a photograph of herself in which she can be seen reading Das's book.

Vidya Balan Prepares For Kamala Das Biopic