Tuesday, June 16, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Farah Khan challenges Boman Irani

Farah Khan challenges Boman Irani
Actor Boman Irani is busy urging people to take a 'Smelfie Challenge' to rid their homes of odour, and now Bollywood choreographer-director Farah Khan has challenged her "Shirin Farhad Ki Toh Nikal Padi" co-star.

Farah Khan challenges Boman Irani

Anupam Kher to star in his 501st film

Veteran actor Anupam Kher is set to star in his 501st film, titled “Hotel Mumbai”, which also stars Jason Isaacs, Armie Hammer and Dev Patel.

Anupam Kher to star in his 501st film

Sonu Nigam And Atif Aslam To Create History In Vancouver

Sonu Nigam And Atif Aslam To Create History In Vancouver
Music-lovers are in for a treat as KVP Entertainers & Kamal’s Video Palace brings to Vancouver the concert of a lifetime.

Sonu Nigam And Atif Aslam To Create History In Vancouver

Whoa! Gauri Khan And Suhana Khan Make A Pretty Mother-Daughter Duo

Whoa! Gauri Khan And Suhana Khan Make A Pretty Mother-Daughter Duo
The Khans are reportedly in USA to see Aryan, eldest of SRK and Gauri's three children, safely into college at University of South California.

Whoa! Gauri Khan And Suhana Khan Make A Pretty Mother-Daughter Duo

Rishi Kapoor’s Latest Joke Is About 'Rakhee'

Rishi Kapoor’s Latest Joke Is About 'Rakhee'
Rishi Kapoor, 63 and Twitter-happy, compulsively tweets jokes, some hilarious and others not quite. He can't help it.

Rishi Kapoor’s Latest Joke Is About 'Rakhee'

On Rakhi, TV Actors Recount Memories With 'Partners In Crime'

On Rakhi, TV Actors Recount Memories With 'Partners In Crime'
On the occasion, they have shared memories of some cherished moments with their siblings.

On Rakhi, TV Actors Recount Memories With 'Partners In Crime'