Tuesday, June 16, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Not Approached For 'Comedy Nights Bachao': Hrithik Roshan

Actor Hrithik Roshan is on a promotion spree as his next film "Mohenjo Daro" is set to hit the screens later this month. But contrary to rumours, he said "Comedy Nights Bachao" was never on the list for promoting the epic adventure-romance film.

Not Approached For 'Comedy Nights Bachao': Hrithik Roshan

Believe In Creating Social Impact With Films: Dia Mirza

Believe In Creating Social Impact With Films: Dia Mirza
Actress Dia Mirza, who recently went behind the cameras to direct a public service film on tiger conservation called "Kids For Tigers", says she believes in making films to create positive social impact.

Believe In Creating Social Impact With Films: Dia Mirza

Acting With Hrithik Gave Pooja The Jitters

Acting With Hrithik Gave Pooja The Jitters
Pooja Hegde is set to make her Bollywood acting debut with "Bang Bang!" star Hrithik Roshan in the forthcoming film "Mohenjo Daro", and the budding actress says she was nervous while sharing screen space with the heartthrob.

Acting With Hrithik Gave Pooja The Jitters

Surprise flash mob for Remo D'souza

Ace choreographer and filmmaker Remo D'souza was taken by surprise when artistes, including actor Faisal Khan, dancers Kunwar Amar and Siddhesh Pai, performed a flash mob on the sets of "Dance + Season 2".

Surprise flash mob for Remo D'souza

Now Haryana bans comedy film 'The Legend of Michael Mishra'

Now Haryana bans comedy film 'The Legend of Michael Mishra'
"The Haryana government has banned the screening of the film 'The Legend of Michael Mishra' in the state till further orders," a Haryana government spokesman said here.

Now Haryana bans comedy film 'The Legend of Michael Mishra'

Sonam Kapoor Named Ambassador Of Word To Screen Market

  Curated by publisher and editor Arpita Das of Yoda Press, the initiative is a space where leading publishers and literary agents will meet with content creators. 

Sonam Kapoor Named Ambassador Of Word To Screen Market