Wednesday, June 17, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Kamal Haasan Gave Rajinikanth’s Movie A Miss For First Time

Kamal Haasan Gave Rajinikanth’s Movie A Miss For First Time
  “It happened so suddenly and the reason of the fall was so silly, I can’t even talk about it,” continued the Vishwaroopam actor.

Kamal Haasan Gave Rajinikanth’s Movie A Miss For First Time

Swara's Plans For Mom-To-Be Kareena On The Sets Of Veere Di Wedding

Swara's Plans For Mom-To-Be Kareena On The Sets Of Veere Di Wedding
Actress Swara Bhaskar revealed that the makers of her upcoming film Veere Di Wedding have asked her to shed some kilos for her role.

Swara's Plans For Mom-To-Be Kareena On The Sets Of Veere Di Wedding

Chinkara Poaching Case: Salman Thank Fans For Prayers, Support

Chinkara Poaching Case: Salman Thank Fans For Prayers, Support
After the Rajasthan High Court on Monday acquitted Salman Khan in two cases of chinkara poaching in 1998, Bollywood superstar thanked all his fans and well-wishers for the support.

Chinkara Poaching Case: Salman Thank Fans For Prayers, Support

Parineeti Added Touch Of Glamour In 'Dishoom': Jacqueline Fernandez

Parineeti Added Touch Of Glamour In 'Dishoom': Jacqueline Fernandez
Actress Jacqueline Fernandez, who is playing the leading lady in "Dishoom", says Parineeti Chopra's dance number has added a touch of glamour to the film.

Parineeti Added Touch Of Glamour In 'Dishoom': Jacqueline Fernandez

In '24', A Liplock Was Needed So We Went Ahead And Did It: Anil Kapoor

Veteran actor Anil Kapoor is ecstatic over the "tremendous" response to the second season of "24", and says he and his team never treated the show as a small screen entertainer but as a feature movie.

In '24', A Liplock Was Needed So We Went Ahead And Did It: Anil Kapoor

'Masaan' Will Always Be A Special Film For Me: Richa Chadha

'Masaan' Will Always Be A Special Film For Me: Richa Chadha
Actress Richa Chadha says "Masaan" will always be special to her, as she evolved as a person with the movie.

'Masaan' Will Always Be A Special Film For Me: Richa Chadha