Thursday, June 18, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Padmavati: Deepika Padukone Refuses To Have Vicky Kaushal As Her Husband In Film

Padmavati: Deepika Padukone Refuses To Have Vicky Kaushal As Her Husband In Film
Deepika Padukone has steamy scenes with actors who plays her husband in Padmavati and has reportedly said no to doing the role with Vicky Kaushal.

Padmavati: Deepika Padukone Refuses To Have Vicky Kaushal As Her Husband In Film

After 'A Flying Jatt', Tiger, Remo want Indian 'Avengers'

After 'A Flying Jatt', Tiger, Remo want Indian 'Avengers'
Actor Tiger Shroff and director Remo D'Souza of the upcoming superhero film "A Flying Jatt", says that with the films on superheroes in the Hindi film industry, it is possible to have an Indian version of the popular Hollywood franchise "Avengers".

After 'A Flying Jatt', Tiger, Remo want Indian 'Avengers'

Playing Bengali In Hindi Film Not So Tough: Ayushmann Khurrana

Playing Bengali In Hindi Film Not So Tough: Ayushmann Khurrana
Punjabi boy Ayushmann Khurrana, who essays a Bengali babu in his next film "Meri Pyaari Bindu", says it is not as tough as it would have been had he starred in the same role in a Bengali film.

Playing Bengali In Hindi Film Not So Tough: Ayushmann Khurrana

Varun Dhawan auditions for 'ABCD 3' on 'Dance+' set

Varun Dhawan auditions for 'ABCD 3' on 'Dance+' set
Actor Varun Dhawan and "Dance +" host Raghav Juyal auditioned for "ABCD 3" in front of the film's director Remo DÂ’souza on the dance reality TV show's set.

Varun Dhawan auditions for 'ABCD 3' on 'Dance+' set

When I Was 13: Rahul Bose Takes Celebs Down Memory Lane

When I Was 13: Rahul Bose Takes Celebs Down Memory Lane
Rahul Bose turned nostalgic on Twitter as he shared memories from when he was 13. He started a campaign asking social media users to share memories or experiences from when they had entered their teens.

When I Was 13: Rahul Bose Takes Celebs Down Memory Lane

Bollywood's Golden Era Singer Mubarak Begum Dead At 80

Known simply as Mubarak Begum, the Rajasthan-born singer was a widow and left behind a trail of sadness among generations of her fans when she breathed her last at 80.

Bollywood's Golden Era Singer Mubarak Begum Dead At 80