Thursday, June 18, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Twitterati Raise Funds For Nana Patekar's Foundation

The foundation has been using the funds thus raised for the drought victims in Maharashtra.

Twitterati Raise Funds For Nana Patekar's Foundation

I Don't Mind Playing Grandfather: Anil Kapoor

I Don't Mind Playing Grandfather: Anil Kapoor
Actor-producer Anil Kapoor, often tagged as a "forever young" star in the industry, says be it a father or grandfather, he is ready to step into their shoes on screen as it's only the role that matters to him.

I Don't Mind Playing Grandfather: Anil Kapoor

SRK's Gaurav Act In 'fan' His Best Till Date: Shabana Azmi

Actress Shabana Azmi says superstar Shah Rukh Khan's role as possessive fan Gaurav Channa in “Fan” has been his best so far.

SRK's Gaurav Act In 'fan' His Best Till Date: Shabana Azmi

Sunidhi Chauhan Wished Me Luck For New Show: Neeti Mohan

Singer Neeti Mohan, who will be seen as a mentor on the forthcoming singing reality show “The Voice India Kids”, says Bollywood singer Sunidhi Chauhan wished her luck for her new journey on TV.

Sunidhi Chauhan Wished Me Luck For New Show: Neeti Mohan

'Mohenjo Daro' is closing film at Locarno film fest

'Mohenjo Daro' is closing film at Locarno film fest
Hrithik Roshan-starrer "Mohenjo Daro" has been selected as the closing film of the 69th edition of Locarno International Film Festival.

'Mohenjo Daro' is closing film at Locarno film fest

Taylor Swift Visits Sick Children In Hospital

Singer Taylor Swift took a break from a trip with boyfriend Tom Hiddleston in Australia to visit sick patients at a local children’s hospital.

Taylor Swift Visits Sick Children In Hospital