Friday, June 19, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Yami Gautam shoots down casting claims

Yami Gautam is surprised at all the “casting stories” doing the rounds. The actress says she will not talk about the films that are offered to her, adding that it is the “producer's prerogative to announce the news when a project is signed”.

Yami Gautam shoots down casting claims

Rakul Preet replaces Parineeti in Mahesh Babu's next

Actress Rakul Preet Singh has been reportedly brought in as the replacement for Parineeti Chopra following her exit from superstar Mahesh Babu's yet-untitled next Telugu-Tamil bilingual.

Rakul Preet replaces Parineeti in Mahesh Babu's next

Mika Singh Files 'Trespass, Extortion' Case Against Fashion Designer

Mika Singh Files 'Trespass, Extortion' Case Against Fashion Designer
Mika Singh’s lawyer Falguni Brahmbhatt has lodged a complaint of trespass and extortion against the fashion designer.

Mika Singh Files 'Trespass, Extortion' Case Against Fashion Designer

Priyanka Chopra Inspired By Super 30's Anand Kumar's Work

Priyanka Chopra Inspired By Super 30's Anand Kumar's Work
Actress Priyanka Chopra lauded mathematician and founder of Super 30 Anand Kumar, who is helping underprivileged students prepare for IIT JEE. She says she is inspired by his work.

Priyanka Chopra Inspired By Super 30's Anand Kumar's Work

Being Sexy Is Not Just About Looks, Says John Abraham

Being Sexy Is Not Just About Looks, Says John Abraham
Actor John Abraham, who was once voted as the 'Sexiest Actor in India', says being sexy is not just about appearance but also about the way a person leads his life.

Being Sexy Is Not Just About Looks, Says John Abraham

Priyanka Chopra Mum On Salman Khan's 'Raped Woman' Row

Priyanka Chopra Mum On Salman Khan's 'Raped Woman' Row
The actress says she feels sad that the media prefers to talk about the controversy rather than other important issues.

Priyanka Chopra Mum On Salman Khan's 'Raped Woman' Row