Saturday, June 20, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Salman Khan Cautious About Words Post 'Raped Woman' Remark

Salman Khan Cautious About Words Post 'Raped Woman' Remark
At a press conference to mark the opening of the 17th edition of the International Indian Film Academy (IIFA) Awards here on Thursday, the "Kick" star took the stage to talk about his association with the four-day gala.

Salman Khan Cautious About Words Post 'Raped Woman' Remark

Have learnt a lot from Govinda: Kapil Sharma

Ace comedian Kapil Sharma, who will be seen alongside Govinda in an episode of "The Kapil Sharma Show", considers the Bollywood actor as his guru.

Have learnt a lot from Govinda: Kapil Sharma

Aamir Khan praises Harshvardhan, Saiyami for 'Mirzya'

Superstar Aamir Khan has praised actors Harshvardhan Kapoor and Saiyami Kher, who are making their debut with filmmaker Rakeysh Omprakash Mehra's upcoming directorial "Mirzya".

Aamir Khan praises Harshvardhan, Saiyami for 'Mirzya'

I Don't Care About Awards: Nawazuddin Siddiqui

I Don't Care About Awards: Nawazuddin Siddiqui
National Award winning actor Nawazuddin Siddiqui, acclaimed for his portrayal of strong characters in content-driven films, says he doesn't care about awards.

I Don't Care About Awards: Nawazuddin Siddiqui

Salman Khan Has Always Been Unlucky In Love

Salman Khan Has Always Been Unlucky In Love
Superstar Salman Khan, who feels he has “always been unlucky” in love, says he is “actually dying to get married”.

Salman Khan Has Always Been Unlucky In Love

IIFA Kicks Off With Trailer Launch Of 'Mirzya', Shilpa Shetty's 'thumkas'

IIFA Kicks Off With Trailer Launch Of 'Mirzya', Shilpa Shetty's 'thumkas'
The press conference to mark the opening of the four-day film extravaganza was held on Thursday.

IIFA Kicks Off With Trailer Launch Of 'Mirzya', Shilpa Shetty's 'thumkas'