Saturday, June 20, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

'Dishoom' team to begin promotions at India's centrepoint

'Dishoom' team to begin promotions at India's centrepoint
Actors John Abraham, Varun Dhawan and Jacqueline Fernandez will visit Nagpur on Friday to promote their upcoming actioner "Dishoom".

'Dishoom' team to begin promotions at India's centrepoint

Anurag Kashyap, Nawazuddin turn RJs to promote film

Anurag Kashyap, Nawazuddin turn RJs to promote film
Filmmaker Anurag Kashyap, known for directing dark thrillers, turned radio jockey for the show "Kissa Crime Ka" with the film's lead actor Nawazuddin Siddiqui.

Anurag Kashyap, Nawazuddin turn RJs to promote film

Purab excited to work with Nikhil Advani

Actor Purab Kohli says he is proud of doing an untitled show by Nikhil Advani and is excited to work with the "Kal Ho Naa Ho" director.

Purab excited to work with Nikhil Advani

Nana Patekar to lend voice for '24'

After working together in films like "Parinda", "Welcome" and "Welcome Back", veteran actors Anil Kapoor and Nana Patekar have teamed up again for the upcoming TV series "24: Season 2".

Nana Patekar to lend voice for '24'

Spice Girls planning TV documentary?

Three members of British pop girl group Spice Girls are reportedly in talks for a three-part TV series.

Spice Girls planning TV documentary?

Yami, Pulkit's Delhi-NCR date

Pulkit Samrat and Yami Gautam, who are rumoured to be in a relationship but are reportedly facing trouble in their paradise, put up a united front during a fashionable date here at a store launch on Thursday.

Yami, Pulkit's Delhi-NCR date