Monday, June 22, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

I Am A Huge Fan Of Nusrat Fateh Ali Khan: Huma Qureshi

Actress Huma Qureshi has said that she is a big fan of the late popular singer Nusrat Fateh Ali Khan, whose song 'Dillagi Bhool Jani Padegi' was adapted for 'Dillagi' song in which she featured.

I Am A Huge Fan Of Nusrat Fateh Ali Khan: Huma Qureshi

Anushka Bowled Me Over As Female Wrestler: 'Sultan' Director

Anushka Bowled Me Over As Female Wrestler: 'Sultan' Director
Director Ali Abbas Zafar is all praise for Anushka Sharma's female wrestler avatar in "Sultan". He said he was "bowled over" by the actress' look and "accurate accent" in his upcoming film.

Anushka Bowled Me Over As Female Wrestler: 'Sultan' Director

Anil Kapoor Dreams To Make Original TV Shows

Bollywood actor-producer Anil Kapoor, who introduced the Indian adaptation of the popular American TV "24" in 2013 and has acquired the rights of American TV series "Modern Family" and "Prison Break", says he dreams of doing an original TV show.

Anil Kapoor Dreams To Make Original TV Shows

Sonakshi Sinha Is An Absolute Rockstar: Tahir Raj Bhasin

Sonakshi Sinha Is An Absolute Rockstar: Tahir Raj Bhasin
Actor Tahir Raj Bhasin has heaped praised on his "Force 2" co-star Sonakshi Sinha, saying that she is an "absolute rockstar".

Sonakshi Sinha Is An Absolute Rockstar: Tahir Raj Bhasin

Happy To See Such Exciting Work Happening On Indian TV: Aamir

Happy To See Such Exciting Work Happening On Indian TV: Aamir
Superstar Aamir Khan is all praise for the first look of the second instalment of the drama TV series "24" starring veteran actor Anil Kapoor. He is "happy" to see "such exciting work" on the Indian small screen.

Happy To See Such Exciting Work Happening On Indian TV: Aamir

Anupam Kher Praises Sikandar Kher's 'Fantastic' Look In '24'

Veteran actor Anupam Kher has praised his step-son Sikandar Kher for his "fantastic" first look in the second season of the upcoming TV show "24". 

Anupam Kher Praises Sikandar Kher's 'Fantastic' Look In '24'