Sunday, December 21, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Open To More Shows On TV: Moroccan-Canadian Actress Nora Fatehi

Open To More Shows On TV: Moroccan-Canadian Actress Nora Fatehi
Model-actress Nora Fatehi says she doesn't like to limiting herself in terms of the medium she works in, and so she is open to doing television if the content is good.

Open To More Shows On TV: Moroccan-Canadian Actress Nora Fatehi

Very Difficult To Get Good Films: Taapsee Pannu

Very Difficult To Get Good Films: Taapsee Pannu
Actress Taapsee Pannu is on a roll. She has at least four films lined up for 2017, and she is loving her busy phase.

Very Difficult To Get Good Films: Taapsee Pannu

'Fukrey 2' Will Be Better Than First Instalment: Richa Chadda

Actress Richa Chadha, who will be seen reprising her role of a lady goon in "Fukrey 2", is confident that the sequel will be better than the first movie in the franchise.

'Fukrey 2' Will Be Better Than First Instalment: Richa Chadda

Shahid Kapoor, Saif Ali Khan Are Very Special: Kangana Ranaut

Shahid Kapoor, Saif Ali Khan Are Very Special: Kangana Ranaut
Actress Kangana Ranaut says her "Rangoon" co-stars Shahid Kapoor and Saif Ali Khan are incredible actors and she is fortunate to share screen space with them.

Shahid Kapoor, Saif Ali Khan Are Very Special: Kangana Ranaut

I Like Pamela Anderson, She's No Idiot: Wikileaks Founder

I Like Pamela Anderson, She's No Idiot: Wikileaks Founder
Wikileaks founder Julian Assange has opened up about his rumoured romance with actress Pamela Anderson, saying he likes her.

I Like Pamela Anderson, She's No Idiot: Wikileaks Founder

Kapil Sharma Wraps First Schedule For 'Firangi'

Comedian-actor Kapil Sharma, who has ventured into production with "Firangi", has wrapped up the first schedule for the film in Bikaner.

Kapil Sharma Wraps First Schedule For 'Firangi'