Tuesday, June 23, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Love Ram Gopal Varma More Than He Does: Anurag Kashyap

Love Ram Gopal Varma More Than He Does: Anurag Kashyap
Director Anurag Kashyap says that he loves his former mentor Ram Gopal Varma more than Varma does.

Love Ram Gopal Varma More Than He Does: Anurag Kashyap

Purab Kohli Hopes New TV Show Leaves Lasting Impression

Purab Kohli Hopes New TV Show Leaves Lasting Impression
Purab Kohli will soon be back on the small screen! The actor will next be featuring in “Prisoners of War” (POW) and hopes it leaves a mark as strong as that left by the 1998 hit show "Hip Hip Hurray".

Purab Kohli Hopes New TV Show Leaves Lasting Impression

Complaint Against Suriya For 'Assaulting' Youth

A Community Service Register (CSR) complaint has been filed against Tamil actor Suriya for allegedly assaulting a 21-year old, Prem, here on Monday, the police said.

Complaint Against Suriya For 'Assaulting' Youth

Subhash Ghai Lauds Kapil Sharma For Not Disrespecting Icons

Ace filmmaker Subhash Ghai has praised comedian-actor Kapil Sharma for not hurting or disrespecting legends on his popular TV show "The Kapil Sharma Show".

Subhash Ghai Lauds Kapil Sharma For Not Disrespecting Icons

Kumar Sanu honoured on TV show 'Sa Re Ga Ma Pa'

Singer Kumar Sanu, who has regaled music lovers for over three decades with his distinct style of singing, will appear on the popular singing reality show "Sa Re Ga Ma Pa" as a celebrity guest for a special episode dedicated to him.

Kumar Sanu honoured on TV show 'Sa Re Ga Ma Pa'

I am a filmmaker as long as I am Independent: Shekhar Kapur

I am a filmmaker as long as I am Independent: Shekhar Kapur
Noted filmmaker Shekhar Kapur terms himself an independent filmmaker and says that he is a filmmaker as long as he is independent.

I am a filmmaker as long as I am Independent: Shekhar Kapur