Friday, June 26, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

I Am A Huge Fan Of Randeep Hooda: Imran Khan

I Am A Huge Fan Of Randeep Hooda: Imran Khan
Actor Imran Khan has confessed that he is a big fan of Randeep Hooda.

I Am A Huge Fan Of Randeep Hooda: Imran Khan

Marketing For 'Dishoom' Will Be A Bit Different: Varun Dhawan

Marketing For 'Dishoom' Will Be A Bit Different: Varun Dhawan
Actor Varun Dhawan, who will next be seen on-screen in Sajid Nadiadwala's upcoming production venture “Dishoom”, feels the producer has his “own vision” because of which the marketing of the film will be a “bit different”.

Marketing For 'Dishoom' Will Be A Bit Different: Varun Dhawan

Women No Longer Playing Victim In Bollywood: Madhuri Dixit

Women No Longer Playing Victim In Bollywood: Madhuri Dixit
With debut film "Abodh" and others like "Dedh Ishqiya", "Lajja", "Devdas" and "Mrityudand" to her credit, Madhuri said "it is very interesting the way and the kind of roles that being written for women now".

Women No Longer Playing Victim In Bollywood: Madhuri Dixit

'Santa Banta Pvt. Ltd.' Doesn't Hurt Religious Sentiments: Boman Irani

'Santa Banta Pvt. Ltd.' Doesn't Hurt Religious Sentiments: Boman Irani
Comedy-drama "Santa Banta Pvt. Ltd." has no connection with the Santa-Banta jokes that are made on the Sikh community and the film does not hurt anybody's religious sentiments, actor Boman Irani said here on Wednesday.

'Santa Banta Pvt. Ltd.' Doesn't Hurt Religious Sentiments: Boman Irani

Taapsee Pannu shoots last schedule of 'Pink'

Taapsee Pannu shoots last schedule of 'Pink'
Taapsee Pannu is shooting the last schedule for Shoojit Sircar's upcoming thriller "Pink".

Taapsee Pannu shoots last schedule of 'Pink'

Aditi Rao Hydari in Mani Ratnam's next

Actress Aditi Rao Hydari has been roped in as the leading lady, replacing Sai Pallavi, in ace filmmaker Mani Ratnam's yet-untitled Tamil romantic-drama which also stars Karthi.

Aditi Rao Hydari in Mani Ratnam's next