Friday, June 26, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

When Robert Downey Jr Splashed Myriad Hues On Eiffel Tower

As part of a promotional activity for his forthcoming film "Captain America: Civil War", actor Robert Downey Jr. added varied hues like red, yellow and blue to the Eiffel Tower in Paris. He called it a "technological triumphant".

When Robert Downey Jr Splashed Myriad Hues On Eiffel Tower

Drastic Weight Change Tough On Body: Randeep Hooda's Doctor

Drastic Weight Change Tough On Body: Randeep Hooda's Doctor
Anjali Hooda, sister and doctor of Randeep Hooda who collapsed on the sets of superstar Salman Khan-starrer "Sultan", says drastic weight change is difficult "mentally and physically".

Drastic Weight Change Tough On Body: Randeep Hooda's Doctor

Audience Has An Appetite For Everything: Swara Bhaskar

Audience Has An Appetite For Everything: Swara Bhaskar
Actress Swara Bhaskar, who is all set for the release of her upcoming film "Nil Battey Sannata”, says the audience has an appetite for all kinds of content.

Audience Has An Appetite For Everything: Swara Bhaskar

Anurag Kashyap's 'Raman Raghav 2.0' To Be Screened At Cannes 2016

Anurag Kashyap's 'Raman Raghav 2.0' To Be Screened At Cannes 2016
Kashyap took to Twitter on Tuesday to announce the news.

Anurag Kashyap's 'Raman Raghav 2.0' To Be Screened At Cannes 2016

Diljit Dosanjh Wishes ‘Udta Punjab’ Was Made By Punjabi Film Industry

Diljit Dosanjh Wishes ‘Udta Punjab’ Was Made By Punjabi Film Industry
Diljit Dosanjh, who is making his Bollywood debut with "Udta Punjab", wishes that this drug drama should have been made by the film industry of his home state.

Diljit Dosanjh Wishes ‘Udta Punjab’ Was Made By Punjabi Film Industry

Veteran Actor Dilip Kumar Recovering Well, Feeling 'Brighter And Better'

Veteran Actor Dilip Kumar Recovering Well, Feeling 'Brighter And Better'
Dilip Kumar, who was admitted at Lilavati hospital last week, is now likely to get discharged soon with all his medical parameters stable

Veteran Actor Dilip Kumar Recovering Well, Feeling 'Brighter And Better'