Saturday, June 27, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Pakistani Actress Saba Qamar To Step Into Bollywood

Pakistani Actress Saba Qamar To Step Into Bollywood
Pakistani actress Saba Qamar will star opposite Indian actor Irrfan Khan in a new movie to be produced by Dinesh Vijan and Bhushan Kumar.

Pakistani Actress Saba Qamar To Step Into Bollywood

Kangana Ranaut Shoots With Dhoni, Kohli For Ad Film

Kangana Ranaut Shoots With Dhoni, Kohli For Ad Film
Bollywood's “Queen” Kangana Ranaut had a “fun riot” while shooting with cricket stars Mahendra Singh Dhoni and Virat Kohli for Rajkumar Hirani’s advertisement film.

Kangana Ranaut Shoots With Dhoni, Kohli For Ad Film

I'm Not Scared Of Taking Creative Challenges: Gulshan Grover

I'm Not Scared Of Taking Creative Challenges: Gulshan Grover
Actor Gulshan Grover says he is exploring various aspects in showbiz as he is not scared to take creative challenges.

I'm Not Scared Of Taking Creative Challenges: Gulshan Grover

Kabir Khan Locks Eid 2017 For His Next With Salman Khan

Kabir Khan Locks Eid 2017 For His Next With Salman Khan
After delivering two blockbusters with Salman Khan --"Ek Tha Tiger" and "Bajrangi Bhaijaan", director Kabir Khan is set to collaborate with Salman Khan again.

Kabir Khan Locks Eid 2017 For His Next With Salman Khan

Glad That Aparshakti Is In Film With Aamir: Ayushmann

Glad That Aparshakti Is In Film With Aamir: Ayushmann
Actor Ayushmann Khurrana is more than happy for his younger brother Aparshakti, who is all set to make his debut in Hindi cinema with superstar Aamir Khan starrer "Dangal".

Glad That Aparshakti Is In Film With Aamir: Ayushmann

Best Time For Anybody To Be In Hindi Films: Bhumi Pednekar

Best Time For Anybody To Be In Hindi Films: Bhumi Pednekar
Actress Bhumi Pednekar, whose endearing character Sandhya from "Dum Laga Ke Haisha", says she would love to be a part of an international project in future, but for now, she feels it's a great time to stay in Hindi cinema.

Best Time For Anybody To Be In Hindi Films: Bhumi Pednekar