Sunday, June 28, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

It's A Male-dominated Society: Sonam Kapoor

It's A Male-dominated Society: Sonam Kapoor
Actress Sonam Kapoor, who is known for her outspoken views, says the society is "male-dominated", but things are slowly changing.

It's A Male-dominated Society: Sonam Kapoor

There Are Only 70,000 Of Us Parsis Left In India: Penaz Masani

There Are Only 70,000 Of Us Parsis Left In India: Penaz Masani
There is something highly moving when a woman, whose people face extinction, sings of unrequited love. Love, not just for a mortal beloved but also of the mystic kind as in ghazal singing, that is a male dominated art. Take a bow, Penaz Masani, the Parsi queen of ghazal.

There Are Only 70,000 Of Us Parsis Left In India: Penaz Masani

When Emraan Hashmi Became A Stalker For 'Azhar'

When Emraan Hashmi Became A Stalker For 'Azhar'
Actor Emraan Hashmi, who will be seen portraying former Indian captain Mohammad Azharuddin in the biopic "Azhar", says he almost became a "stalker" for the film to get a hang of the cricketer's "gestures".

When Emraan Hashmi Became A Stalker For 'Azhar'

Bhumi Pednekar A Fan Of Kareena Kapoor

Bhumi Pednekar A Fan Of Kareena Kapoor
Actress Bhumi Pednekar, who turned showstopper for the first time in Lakme Fashion Week Summer Resort Collection, expressed her admiration for stunning actress Kareena Kapoor.

Bhumi Pednekar A Fan Of Kareena Kapoor

Sonakshi Sinha On Runway With Bollywood In Support

  Day three at the Lakme Fashion Week concluded on a transcendent note as Anita Dongre unfolded a whirlpool of emotions weaved by tradition and grace with her Spring Summer 2016 collection - Love Notes.

Sonakshi Sinha On Runway With Bollywood In Support

Politics Hasn't Ruined India-pakistan Musical Bond: Shafqat Amanat Ali

Politics Hasn't Ruined India-pakistan Musical Bond: Shafqat Amanat Ali
He feels music managed to be a bridge between the two nations even when artistes from his country were barred from performing in India due to political forces.

Politics Hasn't Ruined India-pakistan Musical Bond: Shafqat Amanat Ali