Monday, June 29, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

National Awards Are Only Relevant Awards Left Today: Kabir Khan

National Awards Are Only Relevant Awards Left Today: Kabir Khan
Filmmaker Kabir Khan, whose 2015 blockbuster film “Bajrangi Bhaijaan” has been honoured with a National Award, says it is the “only relevant” award left in the country which recognises content-oriented films.

National Awards Are Only Relevant Awards Left Today: Kabir Khan

'Ki & Ka' Not Meant To Deliver Message: Arjun Kapoor

'Ki & Ka' Not Meant To Deliver Message: Arjun Kapoor
Actor Arjun Kapoor, who believes that cinema reflects what happens in the society, says his new movie "Ki & Ka" is not aimed at delivering a message but he feels it could start a discussion on the concept of house husbands.

'Ki & Ka' Not Meant To Deliver Message: Arjun Kapoor

SC Rejects Plea For Prosecution Of Author Taslima Nasreen

SC Rejects Plea For Prosecution Of Author Taslima Nasreen
The Supreme Court on Monday dismissed a plea seeking cancellation of the visa to controversial Bangladeshi author Taslima Nasreen and her prosecution for her utterances on Lord Christ and Mother Mary.

SC Rejects Plea For Prosecution Of Author Taslima Nasreen

Vidya Balan Starts Shooting For 'Kahaani 2' In West Bengal

Vidya Balan Starts Shooting For 'Kahaani 2' In West Bengal
Actress Vidya Balan has started shooting for the upcoming second instalment of the Hindi mystery thriller film "Kahaani".

Vidya Balan Starts Shooting For 'Kahaani 2' In West Bengal

Felt Like A Child On 'Ki & Ka' Set With Big B: Arjun Kapoor

Felt Like A Child On 'Ki & Ka' Set With Big B: Arjun Kapoor
Actor Arjun Kapoor says he felt like a child when he shot with megastar Amitabh Bachchan for "Ki & Ka".

Felt Like A Child On 'Ki & Ka' Set With Big B: Arjun Kapoor

Gul Panag's Husband Back From Brussels

Gul Panag's Husband Back From Brussels
Actress Gul Panag has heaved a sigh of relief as her pilot husband, who was stuck at the Brussels airport following recent bomb blasts in the Belgian capital city, is back home.

Gul Panag's Husband Back From Brussels