Tuesday, June 30, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Kareena Kapoor Denies Doing Pakistani Film

Bollywood actress Kareena Kapoor Khan denied she is doing a Pakistani film and termed all such speculations baseless.

Kareena Kapoor Denies Doing Pakistani Film

Fashion Line Might Be On The Cards: Randeep Hooda

Fashion Line Might Be On The Cards: Randeep Hooda
Actor Randeep Hooda, who has walked ramp for many designers, says he might launch a fashion line in future, but for now he is finding his "own footing in style".

Fashion Line Might Be On The Cards: Randeep Hooda

Taapsee Pannu not a newcomer: Amitabh Bachchan

Taapsee Pannu not a newcomer: Amitabh Bachchan
The 73-year-old actor, who was attending the second edition of the Times Of India Film Awards (TOIFA) on Friday, will be seen sharing screen space with Taapsee for the first time.

Taapsee Pannu not a newcomer: Amitabh Bachchan

Courtesy 'Befikre', Ranveer Builds 'soul Connect' With Aditya Chopra

Ranveer said the "actor-director relationship is always special".

Courtesy 'Befikre', Ranveer Builds 'soul Connect' With Aditya Chopra

'Shuddhi' Not Happening At The Moment: Varun Dhawan

Bollywood actor Varun Dhawan says filmmaker Karan Johar's production "Shuddhi" is not happening at the moment.

'Shuddhi' Not Happening At The Moment: Varun Dhawan

Anushka Sharma Is Good, Says Sultan' Star Salman Khan

Anushka Sharma Is Good, Says Sultan' Star Salman Khan
Bollywood superstar Salman Khan has praised his "Sultan" co-star Anushka Sharma's talent.

Anushka Sharma Is Good, Says Sultan' Star Salman Khan