Tuesday, June 30, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Mallika Sherawat Is Dating French Businessman, Says Being In Love Is The Best Feeling

Mallika Sherawat Is Dating French Businessman, Says Being In Love Is The Best Feeling
Actress has been linked to Paris-based real estate businessman Cyrille Auxenfans

Mallika Sherawat Is Dating French Businessman, Says Being In Love Is The Best Feeling

Not Offered Film With Sanjay Dutt: Shraddha Kapoor

There were reports that the “Aashiqui 2” star has been signed to play the lead in the film directed by Siddharth Anand.

Not Offered Film With Sanjay Dutt: Shraddha Kapoor

SRK Goes 'Tanned, Scruffy, Kohl-Eyed' For 'Raees'

SRK Goes 'Tanned, Scruffy, Kohl-Eyed' For 'Raees'
With eyes highlighted by kohl, superstar Shah Rukh Khan has sported a tanned and scruffy look for his upcoming film "Raees".

SRK Goes 'Tanned, Scruffy, Kohl-Eyed' For 'Raees'

Rajinikanth, Akshay Kumar To Shoot Football Sequence At A Stadium

Rajinikanth, Akshay Kumar To Shoot Football Sequence At A Stadium
Directed by Shankar, the film is a sequel to the blockbuster "Enthiran"

Rajinikanth, Akshay Kumar To Shoot Football Sequence At A Stadium

Amazing To See Punjabi Films Doing Well Globally: Taapsee

The Delhi-born actress, who belongs to a Punjabi family, wants to explore the Punjabi film industry.

Amazing To See Punjabi Films Doing Well Globally: Taapsee

Arjun Kapoor's Teenage Kiss Story

Arjun Kapoor's Teenage Kiss Story
Actor Arjun Kapoor has confessed that he had his first kiss at the age of 19. 

Arjun Kapoor's Teenage Kiss Story