Tuesday, June 30, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Rajkummar Very Supportive, Not Possessive At All: Patralekha

Rajkummar Very Supportive, Not Possessive At All: Patralekha
Actress Patralekha is happy to have a "supportive" beau like Rajkummar Rao, who understands her profession and is proud that she has got a chance to be part of a film like "Love Games" in which she is seen in a bold avatar.

Rajkummar Very Supportive, Not Possessive At All: Patralekha

Arjun Rampal wishes luck to Sujoy Ghosh for 'Kahaani 2'

  Actor Arjun Rampal has wished filmmaker Sujoy Ghosh good luck for the sequel of the film "Kahaani".

Arjun Rampal wishes luck to Sujoy Ghosh for 'Kahaani 2'

Censor board gave me lot of stress in 2015: Tusshar Kapoor

Censor board gave me lot of stress in 2015: Tusshar Kapoor
Actor Tusshar Kapoor says that this year for Holi, he wishes to remove all the stress that the censor board gave him during the release of his recent films.

Censor board gave me lot of stress in 2015: Tusshar Kapoor

How Sidharth made Alia realise value of a family

How Sidharth made Alia realise value of a family
I am lucky to have family in the industry. When I see Sidharth and how he manages everything here alone, I realise I don't have to do anything as my family takes care

How Sidharth made Alia realise value of a family

Model Qandeel Baloch Vows To ‘Strip Dance’ If Pakistan Defeat India On March 19

Model Qandeel Baloch Vows To ‘Strip Dance’ If Pakistan Defeat India On March 19
She will dedicate the dance to the team's captain Shahid Afridi

Model Qandeel Baloch Vows To ‘Strip Dance’ If Pakistan Defeat India On March 19

PETA, Bollywood Want BJP MLA Kicked Out For Wounding Horse

PETA, Bollywood Want BJP MLA Kicked Out For Wounding Horse
Uttarakhand BJP legislator Ganesh Joshi, who brutally thrashed and injured a police horse, is a "danger to society" and he must be sacked both from the legislature and the party, prominent global animal rights group PETA said on Tuesday.

PETA, Bollywood Want BJP MLA Kicked Out For Wounding Horse