Tuesday, December 23, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Happy That Ali Is Taking Forward 'Tiger' Series: Kabir Khan

Happy That Ali Is Taking Forward 'Tiger' Series: Kabir Khan
Filmmaker Kabir Khan, who helmed the Salman Khan starrer "Ek Tha Tiger", is glad that director Ali Abbas Zafar is directing "Tiger Zinda Hai", the second instalment in the 'Tiger' series.

Happy That Ali Is Taking Forward 'Tiger' Series: Kabir Khan

Shraddha Overwhelmed With 15 Mn Facebook Followers

Actress Shraddha Kapoor is happy that her fan base on social media platform Facebook has crossed 15 million. She is happy to receive the "unconditional love" her fans overwhelm her with.

Shraddha Overwhelmed With 15 Mn Facebook Followers

Welcome Misha Kapoor: Shahid Kapoor Shares an Adorable Picture of His Daughter with Mira

Welcome Misha Kapoor: Shahid Kapoor Shares an Adorable Picture of His Daughter with Mira
Shahid-Mira's daughter Misha makes her Instagram debut

Welcome Misha Kapoor: Shahid Kapoor Shares an Adorable Picture of His Daughter with Mira

'Chak De! India' Actress Sagarika Ghatge Responds To Rumours Of Dating Cricketer Zaheer Khan

'Chak De! India' Actress Sagarika Ghatge Responds To Rumours Of Dating Cricketer Zaheer Khan
Sagarika Ghatge on rumours about Zaheer Khan: "Let's just say I am in a very happy space right now"

'Chak De! India' Actress Sagarika Ghatge Responds To Rumours Of Dating Cricketer Zaheer Khan

Watch Video: Kushal Tandon Saves Jennifer Winget As Beyhadh Sets Catch Fire, Suffers Burns

Watch Video: Kushal Tandon Saves Jennifer Winget As Beyhadh Sets Catch Fire, Suffers Burns
Kushal Tandon pulled Jennifer Winget out of the burning mandap in which they were shooting when she 'just froze'

Watch Video: Kushal Tandon Saves Jennifer Winget As Beyhadh Sets Catch Fire, Suffers Burns

Shahid Kapoor's Epic Response When Asked About Cold War With Kangana Ranaut

Shahid Kapoor's Epic Response When Asked About Cold War With Kangana Ranaut
Shahid Kapoor and Kangana Ranaut reportedly did not get along on the sets of Rangoon. When asked for a comment on this, Shahid said: "Just take it easy bro. It is all good"

Shahid Kapoor's Epic Response When Asked About Cold War With Kangana Ranaut