Thursday, July 2, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Jimmy Sheirgill Hopes For Different Role In 'Munnabhai 3'

Bollywood actor Jimmy Sheirgill says that he eagerly wants the third installment of the 'Munnabhai' film series to be made and wants a different character for the film.

Jimmy Sheirgill Hopes For Different Role In 'Munnabhai 3'

Irrfan Khan Happy At Completing A Decade In Hollywood

Irrfan Khan Happy At Completing A Decade In Hollywood
It's an inexpressible feeling. I started with an experiment to break the Indian stereotypical image in the West and was accepted with open arms there

Irrfan Khan Happy At Completing A Decade In Hollywood

Big B Asked For 'Selfie' In Washroom

Big B Asked For 'Selfie' In Washroom
I am in awe of the numbers and the communications and the desire to document age life history and pronounce themselves a part of it by that dreaded ‘selfie’

Big B Asked For 'Selfie' In Washroom

I Have Missed Out On Some Of The Biggest Films: Raima Sen

I Have Missed Out On Some Of The Biggest Films: Raima Sen
When asked the reason why her acting talent was not explored much in Bollywood, Raima says that she doesn’t think like that.

I Have Missed Out On Some Of The Biggest Films: Raima Sen

'Half Girlfriend' Not A Frivolous Rom-com, Says Arjun Kapoor

"There is pathos and drama in 'Half Girlfriend'. It's not just a frivolous rom-com (romantic-comedy). It's a drama. That film has a journey. It's a romantic journey and for me that is very exciting

'Half Girlfriend' Not A Frivolous Rom-com, Says Arjun Kapoor

'Neerja' Made Tax-free In Maharashtra

Member of Parliament Poonam Mahajan represented Neerja's case for exemption in entertainment tax, which was later approved by Maharashtra Chief Minister Devendra Fadnavis

'Neerja' Made Tax-free In Maharashtra