Friday, July 3, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Ayushmann reaches Chandigarh to begin 'Manmarziyaan' shoot

Ayushmann reaches Chandigarh to begin 'Manmarziyaan' shoot
The film will be directed by Sameer Sharma, who earlier helmed “Luv Shuv Tey Chicken Khurana”. It will be produced by “Tanu Weds Manu Returns” director Anand L. Rai.

Ayushmann reaches Chandigarh to begin 'Manmarziyaan' shoot

Indian Government Should Recognise Fashion Like France: Manish Arora

Indian Government Should Recognise Fashion Like France: Manish Arora
Known for working with a riot of colours, psychedelic prints and for producing kitschy designs that have been loved the world over -- sitarist Anoushka Shankar flaunted his creation at the 58th Grammy Awards ceremony 

Indian Government Should Recognise Fashion Like France: Manish Arora

Shah Rukh Khan Gets His College Degree After 28 Years

Shah Rukh Khan Gets His College Degree After 28 Years
The actor was presented the degree by Hansraj College principal Rama Sharma. He even signed the register after taking the degree.

Shah Rukh Khan Gets His College Degree After 28 Years

Have Lot Of Expectations From Salman's 'Sultan': Aamir Khan

Have Lot Of Expectations From Salman's 'Sultan': Aamir Khan
Superstar Aamir Khan on Monday said that he is eagerly awaiting Salman Khan's next film "Sultan" and has lot of expectations from it.

Have Lot Of Expectations From Salman's 'Sultan': Aamir Khan

Rannvijay Singh Refused 'Bigg Boss' For Seven Years

Rannvijay Singh Refused 'Bigg Boss' For Seven Years
Rannvijay Singha says he will never be a part of "Bigg Boss" as it does not appeal him.

Rannvijay Singh Refused 'Bigg Boss' For Seven Years

Neerja' Is Inspirational, Moving: Aamir Khan

Neerja' Is Inspirational, Moving: Aamir Khan
Sonam features in the lead role, while Shabana Azmi essays her mother's role.

Neerja' Is Inspirational, Moving: Aamir Khan