Saturday, July 4, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Can't Buy Indian Designers' Outfits? Rent Them!

Can't Buy Indian Designers' Outfits? Rent Them!
Bringing designer fashion closer to modern Indian women is Stage3, described as a 'omni-channel fashion styling and rental platform', wherein they are giving out the creations on rent for an evening at half the retail price.

Can't Buy Indian Designers' Outfits? Rent Them!

Respect For Girls Shouldn't Depend On Their Clothes: Vidya Balan

Actress Vidya Balan, who has featured in strong women-centric films in her career, feels it's important that respect for a woman should be independent of the clothes that she wears.

Respect For Girls Shouldn't Depend On Their Clothes: Vidya Balan

Honour Killings Must End: Pakistan's Oscar Nomine Sharmeen Obaid-Chinoy

Honour Killings Must End: Pakistan's Oscar Nomine Sharmeen Obaid-Chinoy
The celebrity Pakistani filmmaker says a bigger victory than the golden statuette would be the passing of a stricter law against the "heinous crime".

Honour Killings Must End: Pakistan's Oscar Nomine Sharmeen Obaid-Chinoy

Randeep Hooda sheds 18 kg for 'Sarbjit'

Randeep Hooda sheds 18 kg for 'Sarbjit'
Actor Randeep Hooda has lost 18 kg in just 28 days for his upcoming film "Sarbjit", the film's director Omung Kumar has revealed.

Randeep Hooda sheds 18 kg for 'Sarbjit'

Vishwa Hindu Parishad Activists Held For Obstructing Shah Rukh Film Shoot

Vishwa Hindu Parishad Activists Held For Obstructing Shah Rukh Film Shoot
  Police said the VHP activists were detained under Section 68 of the Gujarat Police Act. 

Vishwa Hindu Parishad Activists Held For Obstructing Shah Rukh Film Shoot

'Half Girlfriend' is not delayed: Arjun Kapoor

'Half Girlfriend' is not delayed: Arjun Kapoor
Actor Arjun Kapoor, who is currently preparing for the release of his upcoming romantic film "Ki and Ka", says his next film "Half Girlfriend" -- an adaptation of Chetan Bhagat's eponymous book -- is suffering no delay.

'Half Girlfriend' is not delayed: Arjun Kapoor