Sunday, July 5, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Parineeti Chopra To Work On Valentine's Day

Parineeti Chopra To Work On Valentine's Day
"I have no plans on that day. I am working, shooting for the whole day. So you can come and see how I shoot on Valentine's Day," Parineeti said during a product launch.

Parineeti Chopra To Work On Valentine's Day

Poonam Dhillon Joins Gurmeet Ram Rahim Singh's 'MSG The Warrior'

Veteran actress Poonam Dhillon will play a pivotal role in Gurmeet Ram Rahim Singh's film "MSG The Warrior", the Dera Sacha Sauda sect chief has revealed.

Poonam Dhillon Joins Gurmeet Ram Rahim Singh's 'MSG The Warrior'

Sunny Deol Loves Sports, Considers Himself A Sportsman

Sunny Deol Loves Sports, Considers Himself A Sportsman
Actor-director Sunny Deol, who is known for his macho image, also loves sports and considers himself to be a sportsman.

Sunny Deol Loves Sports, Considers Himself A Sportsman

Women-Centric Action Films Can Really Work: Katrina Kaif

Actress Katrina Kaif, who has featured in some action films like "Dhoom:3", "Ek Tha Tiger" and "Phantom", believes that if supported rightly, women-centric action films can work in Bollywood.

Women-Centric Action Films Can Really Work: Katrina Kaif

Tabu Wants To Work With Govinda Once Again

Tabu Wants To Work With Govinda Once Again
Versatile actress Tabu says she is keen to work with comedy king Govinda, with whom she featured in the 1996 film "Saajan Chale Sasural".

Tabu Wants To Work With Govinda Once Again

Watch SRK's Tryst With Trams In Bengal Tourism Ad

Watch SRK's Tryst With Trams In Bengal Tourism Ad
Shah Rukh, who is also Bengal's brand ambassador, shot the television commercial in the city recently to promote Bengal as a top tourism destination.

Watch SRK's Tryst With Trams In Bengal Tourism Ad