Sunday, July 5, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Rajkumar Hirani 'nervous' about 'Saala Khadoos'

Filmmaker Rajkumar Hirani, best known for directing award winning films like “Lage Raho Munna Bhai”, “3 Idiots” and “PK”, says he is “nervous” and “excited” about his upcoming production venture “Saala Khadoos”.

Rajkumar Hirani 'nervous' about 'Saala Khadoos'

Whether We Work Together Or Not, I'll Be Aamir's Fan: Sunny Leone

Whether We Work Together Or Not, I'll Be Aamir's Fan: Sunny Leone
Sunny, in fact, is grateful that a string of Bollywood celebrities, especially Aamir, took her side following a controversial interview, which was condemned by many for being "sexist".

Whether We Work Together Or Not, I'll Be Aamir's Fan: Sunny Leone

Court Seeks Police Report On Complaint Against Salman, Shah Rukh

Court Seeks Police Report On Complaint Against Salman, Shah Rukh
A Delhi court on Friday sought a reply from Delhi Police on a criminal complaint against Bollywood stars Salman Khan and Shahrukh Khan and a TV channel after the two actors were allegedly shown wearing shoes on the set of a temple.

Court Seeks Police Report On Complaint Against Salman, Shah Rukh

Salman, Katrina To Come Together For 'Bigg Boss' Finale

Salman, Katrina To Come Together For 'Bigg Boss' Finale
The 'double trouble' edition of "Bigg Boss" will come to an end with a double bonanza. Superstars Salman Khan and Katrina Kaif will be part of the "Bigg Boss Nau" grand finale, where four contestants will vie for the winner's spot.

Salman, Katrina To Come Together For 'Bigg Boss' Finale

I Was A Bully And Mischievous In School: Ranveer Singh

I Was A Bully And Mischievous In School: Ranveer Singh
Actor Ranveer Singh has revealed that he was a bully and a mischievous student in school.

I Was A Bully And Mischievous In School: Ranveer Singh

If You Work Hard, There's No Struggle: Mannara Chopra

If You Work Hard, There's No Struggle: Mannara Chopra
Actress Mannara Chopra, who featured in the 2014 movie "Zid", says being a part of the film industry is not a struggle for those who work hard.

If You Work Hard, There's No Struggle: Mannara Chopra